School of Business Administration - Nile University

School of Business Administration - Nile University Nile University Business School cultivates essential skills and competencies for future leaders.

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From theory to practice, Building Sustainable Brands The School of Business Administration was pleased to host Mr. Hatem...
17/05/2026

From theory to practice, Building Sustainable Brands
The School of Business Administration was pleased to host Mr. Hatem El Naggar, Branding Consultant and Co-Founder of Pizza Station Ltd., for two sessions as part of the Brand Management course.

During these sessions, Mr. El Naggar shared the journey of Pizza Station, founded in 2002, highlighting how the brand has successfully grown within a highly competitive market. He explored the core pillars of the brand’s DNA, illustrating how its values, positioning, persona, and tone of voice were thoughtfully developed and consistently maintained. He also emphasized the importance of a compelling brand narrative, supported by effective ex*****on and integrated communication strategies tailored to target audiences.

In the second session, students applied their learning by developing brand personas for their projects. Mr. El Naggar provided valuable, constructive feedback, helping them further refine their work in preparation for their final presentations. The sessions also offered practical insights into executing 360-degree campaigns from an agency perspective.

The experience was highly interactive, featuring hands-on activities that guided students through key branding elements—from purpose and positioning to persona development, storytelling, and communication.

We extend our sincere thanks to Mr. Hatem El Naggar for sharing his time and expertise. His passion for branding continues to inspire our students, and we look forward to future collaborations.
This initiative is part of the Brand Management course delivered by Dr. Noha Alaa, with the support of TA Sahar Salem.

Huge congratulations to our Business Administration Dean’s List winners, celebrated at the NU Honors Assembly! Your comm...
13/05/2026

Huge congratulations to our Business Administration Dean’s List winners, celebrated at the NU Honors Assembly! Your commitment and consistency set the standard; NU is proud of you! 🏆💼

Want to be part of the next success story?

🌐 Visit our website: https://www.nu.edu.eg/

📩 Chat with our admissions team now: https://wa.me/201012530555

📞 16453

The School of Business was pleased to host a valuable Primavera training session delivered by Eng. Mohamed Ghanem owner ...
11/05/2026

The School of Business was pleased to host a valuable Primavera training session delivered by Eng. Mohamed Ghanem owner of Easy PMP Academy part of Dr. Mohamed ElMehalawi's Project Management course within the Supply Chain Management major.
The session provided students with practical exposure to Primavera, enhancing their understanding of project planning, scheduling, resource management, and performance monitoring, which are key competencies in modern project and supply chain management.

The School of Business remains committed to offering applied learning experiences that equip students with industry-relevant knowledge and practical skills to support their academic and professional growth.

Achievement Day at the School of Business Administration, Nile UniversityLed by Professor Hayam Wahba, Dean of the Schoo...
04/05/2026

Achievement Day at the School of Business Administration, Nile University
Led by Professor Hayam Wahba, Dean of the School, the School of Business Administration at Nile University proudly celebrated Achievement Day, honoring our exceptional students who have been actively engaged in real-life business projects with leading industry partners.
This milestone reflects our strong commitment to experiential learning, where students go beyond the classroom to gain hands-on experience, practical skills, and true market readiness.
We were also proud to recognize our students who represented our university in the prestigious CFA Challenge, demonstrating outstanding analytical and presentation skills.
We were honored to welcome and recognize our valued partners from industry:
Mr. Khalil Nasrallah, Vice President for Business Excellence, Wadi Group
Mr. Ahmad Bayoumi, General Manager Industrial Sector, Wadi Group
Mr. Mina Joseph, Branding and Design Manager, on behalf of Wadi Group Marketing Department
Ms. Nelly Mahmoud, Chief Marketing Officer & Youth Services & Financial Inclusion at EGBANK
Ms. Nehal Adly, Deputy Marketing Manager, Dabur LTD
Ms. Doaa Saber, Talent Acquisition & Employer Branding Manager, Dabur LTD
Ms. Aya Sayed, Talent Acquisition Partner, General Motors Egypt
A sincere appreciation goes to our dedicated faculty members and teaching assistants whose continuous efforts make these collaborations successful, smooth, and impactful.
These collaborations are gateways to meaningful industry exposure, summer internships, and career pathways for our students.
Together, we empower future leaders by connecting academic learning with real industry experience.

We were delighted to host Moussa Asfour, Deputy CEO of Carina, as a guest speaker in our Marketing Distribution Channels...
03/05/2026

We were delighted to host Moussa Asfour, Deputy CEO of Carina, as a guest speaker in our Marketing Distribution Channels course

Our students had the opportunity to connect theory with real-world insights, as Mr. Asfour shared his expertise on retail and distribution practices across different markets.

From understanding the differences in consumer preferences between Egypt and the Gulf, to exploring how these impact product assortment, pricing, and inventory decisions—students gained valuable, practical knowledge. The session also covered key growth strategies like market development and pe*******on, as well as the evolving dynamics between online and offline channels.

The session was highly interactive, with great engagement from our students

This course is supervised by Dr. Mostafa El Bolok and T.A. Haidy Hassan.

School of Business Administration - Nile University x Riga Technical University: Going Global!Big things are happening a...
03/05/2026

School of Business Administration - Nile University x Riga Technical University: Going Global!
Big things are happening at the School of Business Administration (SBA)! Led by our Dean, Prof. Hayam Wahba, we recently hosted Riga Technical University (RTU) to advance our Erasmus+ partnership.
What’s Coming Your Way:
Student Exchange: Spend a semester at RTU in Latvia and earn 33 ECTS credits.
Staff Mobility : New opportunities for teaching and training at RTU.
Global Classroom: We are fostering two-way mobility to bring international students to our campus.
Future Research: Joint academic initiatives and collaborative research between SBA and RTU faculty.
We are committed to providing our community with world-class international exposure.

Bringing Business Case Study Challenges into the Classroom Series - The Meat Industry Challenge No.2 As part of our Busi...
28/04/2026

Bringing Business Case Study Challenges into the Classroom Series - The Meat Industry Challenge No.2

As part of our Business-to-Business Marketing course, we were pleased to host Dr. Sherif Zaki; CEO of Meat Technology Complex (MTC) and the Founder of MTJ Management Consulting Co. to guide our students in the second session of a series of "Business Case Study Challenges into Action" designed to bring industry perspectives directly into the classroom through a Mini Case study Challenge at the School of Business Administration.

During the session, Dr. Sherif shared with our students the business growth and expansion of the company into both B2B and B2C sectors. Students were challenged to explore the difference in the marketing mix addressing a very challenging industry yet to be well structured to capitalize on the possible growth opportunities from a business and commercial perspective.
Throughout the session, students were encouraged not only to think creatively, but also to apply critical thinking and rapid problem-solving skills. Working on the spot in team, they managed to link the conpany's strategic directions, SWOT analysis and Csutomer understanding to derive the marketing mix for MTC's different markets.
This hands-on approach pushed students beyond theory, encouraging them to think analytically, collaborate effectively, and respond to real market challenges with creativity and informed judgment.

We extend our sincere thanks to Dr. Sherif Zaki a seasoned business leader who managed businesses and the commercial department in mutliple organizations some of which are Nestlé, Coca Cola, Savola, Rich Bake, and Egybelg among others contributing to brand building, market expansion, and growth.
This case study challenge comes as part of the B2B Marketing course under the supervision of Dr. Noha Alaa and TA Menna Magdy.

We were truly honored to welcome Ms. Nour El Gammal, Wadi Group Marketing Team Leader, as a guest speaker in our Public ...
26/04/2026

We were truly honored to welcome Ms. Nour El Gammal, Wadi Group Marketing Team Leader, as a guest speaker in our Public Relations course. Crisis Communication stands as a cornerstone of effective public relations, especially in today’s fast-paced digital world where news can go viral within seconds!

In such an environment, managing communication is not just crucial, it's strategic. Unfortunately, misinformation often spreads faster than the truth. As Winston Churchill put it, "A lie gets halfway around the world before the truth has a chance to get its pants on."..

Nour delivered a powerful and insightful session, offering real-world examples on how to successfully communicate crisis situations. She highlighted the critical need for organizations to have a crisis manual with pre-identified scenarios, well-crafted holding statement, relevant media connections, and a stakeholder-centered approach. She also emphasized the significance of media training to ensure that messages are clearly and effectively delivered to the right audience, through the right channels.
Her discussion shed light on how organizations can maintain credibility, protect their reputation, and effectively connect with stakeholders even in the most challenging moments.

We sincerely appreciate Ms. Nour El Gammal for her continued support and valuable contributions, and extend our thanks to TA Menna Magdy for helping make this session a success.

Learning beyond the classroom Our Business School students recently visited the Grand Egyptian Museum, where marketing t...
21/04/2026

Learning beyond the classroom

Our Business School students recently visited the Grand Egyptian Museum, where marketing theory came to life through a unique, hands-on experience.

As part of the Marketing Strategy course, students explored the luxury brands, analyzing how they craft their positioning from brand storytelling and heritage to exclusivity and customer experience.

But the learning didn’t stop there.

Surrounded by the legacy of one of the world’s oldest civilizations, students discovered that marketing is not a modern invention. Ancient Egypt mastered the art of storytelling using identity, symbolism, and legacy to communicate power, meaning, and eternity.

A powerful reminder that luxury is not just about price or prestige, but about depth, narrative, and cultural significance.

This enriching experience was supervised by Dr. Mostafa El Bolok and TA Haidy Hassan.

Business is about vision, analysis, and impact.NU Business Administration School offers focused tracks in finance, integ...
05/04/2026

Business is about vision, analysis, and impact.

NU Business Administration School offers focused tracks in finance, integrated marketing communications, and
operations management to prepare future decision-makers.

Early Admission is now open.

✨Early applicants enjoy 10% OFF first-year tuition fees!

⏳Apply before May 31 to secure your spot.

📩 Chat with our admissions team now:
https://wa.me/201012530555

Plan your next move!

Secure your future. Start early

29/03/2026

Behind every successful business is a powerful operational system.

Operations & Supply Chain focuses on logistics, system optimization, demand forecasting, and global coordination.

Students learn how to manage complexity and ensure efficiency across interconnected networks.

For those who think structurally and lead strategically.

✨Early applicants enjoy 10% OFF first-year tuition fees!

⏳Apply before May 31 to secure your spot.

📩 Chat with our admissions team now:
https://wa.me/201012530555

Secure your future. Start early

Address

26th Of July Corridor, Al Sheikh Zayed, Giza Governorate, 6 October City
6 October City
12588

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Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Sunday 9am - 4pm

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