19/05/2026
A client came to me last year.
She'd been with one of the big national wealth managers for eleven years.
Good service, she said. Nice people. Reassuring name.
I asked her what she was paying.
She thought about 1%. Maybe a bit more.
It was 2.7%.
On a £600,000 portfolio, that's £16,200 a year. Every year. Regardless of performance.
She wasn't getting bad advice. She was getting adequate advice, wrapped in a brand she'd heard of, delivered by people who were perfectly pleasant.
But she was paying for the offices. The advertising. The compliance infrastructure. The shareholder dividend. The name above the door.
In other words — a logo tax.
Shoe companies do this openly. You know you're paying extra for the badge. You choose it anyway.
In wealth management nobody tells you. The charges are buried in documents you weren't encouraged to read, described in language designed to obscure rather than clarify.
Eleven years. Somewhere north of £150,000 in fees.
For a name she found reassuring.
I'm not sure reassurance at that price is actually reassuring at all.