Topics will include history and scope of health communication, health communication processes and theories, interpersonal and organizational communication involved in public health care, media campaign design and evaluation, health situation analysis, e-health and mobile technologies, and cultural and ethical concerns in health communication. This course is designed for students with varying inter
ests: those who wish to work in public or non-profit health organizations that strive to enhance healthcare, media institutions that report and disseminate health and medical information, or other organizations related to disease control, health management, public recreations and fitness programs, and etc. The teaching and learning will pay particular attention to significant health issues and application examples in Hong Kong, such as infectious diseases, food safety, smoking, nutrition, obesity, and drug use. At the course’s completion, students will have clear ideas about principles and practices for delivering health information through various communication means.
