Cityu GE 2230

Cityu GE 2230 GE2230 - Revolutionary Shifts in Global Business Practices - 全球商業作法的革命轉變 Global business practices and global business worldviews inform and impact each other.

This class addresses social, psychological, sociological, political, technological, economic, and scientific forces that drive revolutions and shifts in global business practices. We will discuss some revolutions in global business practices and address their origins, impacts, and implications while illustrating them with best global practices: What is the Steve Jobs Formula and why it works? How

has Bill Gates reinvented Philanthropy? Is Starbucks green or greewashed? How does Google foster creativity by turning the office into a playground? How does HSBC operate as the world’s local bank? What might McDonalization and Cocacolonization of Hong Kong and the world look like?

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Hong Kong

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