24/04/2026
The Marketing Club of Maharishi School of Business Management (MSoBM) conducted a practical session titled “Product Packaging and Labelling Innovation” on 21/04/2026 at the MUIT Noida Campus. The session witnessed enthusiastic participation from 37 students of MBA, BBA, and B.Com programs, who actively engaged in designing innovative and sustainable packaging solutions.
As part of the activity, students developed creative product concepts with a focus on branding, eco-friendly materials, and consumer engagement. One of the key highlights was “Max Fresh Drop,” a sustainable beverage with very low chemical content, where the packaging emphasized clean labeling, transparency, and environmental responsibility. Another innovative idea, “Bite Light Chocolate,” featured a unique hexagonal shape with a glow-in-the-dark design and QR codes that linked consumers to interactive brand stories, thereby enhancing digital engagement.
The “Gym Fuel Snacks” concept targeted fitness enthusiasts, with packaging designed for portability and clear nutritional communication, using bold visuals to highlight energy and protein benefits. Similarly, “Tea Me” (Green Tea) focused on minimalistic and wellness-oriented packaging, promoting natural ingredients and health benefits through soothing and eco-friendly design elements.
The activity highlighted the importance of packaging and labeling in influencing consumer perception, brand identity, and purchase decisions. The session was graced by Dean Sir, Dr. Azad, who appreciated the students’ creativity and innovative thinking and awarded participants for their outstanding efforts.
Overall, the session provided valuable hands-on exposure to modern packaging strategies, sustainability practices, and the practical application of marketing concepts.
