MarClan - The Marketing Club of IIM Udaipur

07/01/2021

We are happy to announce Mr. Vivek Sharma, CMO, Pidilite Industries Ltd. as our speaker for the Annual Marketing Conclave - Samvaah, at Solaris 20-21, sponsored by Secure Meters Limited in association with FiveS Digital and TiE Udaipur, organized by MarClan - The Marketing Club of IIM Udaipur.

Mr. Sharma is an experienced Chief Marketing Officer with a demonstrated history of working in the consumer goods industry. An alumnus of IIM Bangalore, he is skilled in Business Management, Strategy, Marketing Management, Sales Management, Govt. & Regulatory Affairs, Product Marketing, and Design thinking approach.

07/01/2021

We are happy to announce the presence of Ms. Jasrita Dhir, Head - Marketing & Communication, Antara Senior Living, as a speaker for the Annual Marketing Conclave - Samvaah, organized by MarClan - The Marketing Club of IIM Udaipur at Solaris’ 20-21, sponsored by Secure Meters Limited in association with FiveS Digital and TiE Udaipur.
Ms. Dhir has led Brand, Marketing, Digital Marketing & CSR for Fortis Healthcare group as an AVP, and has also headed 4 CSR programs run by Fortis CSR Foundation in the space of first-aid training, charitable primary health clinics, preventive health education & disaster relief management.
She has been listed among the six Future Game Changers of Healthcare by Health Biz India magazine, in 2014. Ms. Dhir was also nominated as a popular Digital Marketer in IAMAI & Money Control’s Digital Marketer Award 2018.

07/01/2021

The next speaker to grace the Annual Marketing Conclave - Samvaah by MarClan - The Marketing Club of IIM Udaipur, as a part of Solaris 20-21, sponsored by Secure Meters Limited in association with FiveS Digital and TiE Udaipur, is Ms. Dola Halder, Doritos India Brand Head and a Passionate Marketeer, Innovation Expert, B-School Mentor, and D&I Ally.

An alumna of SRCC and IIM-K, she is currently into her 8th year with PepsiCo. She has catapulted Brand Doritos to an unparalleled business height, has lead PepsiCo Global's foray into Women Snacking Platform, and has launched Kurkure's 1st ever Premium Snacking Range.

Ms. Halder was crowned the Corporate Diva 2019 by The HOW Forum, and was also awarded Brand of The Year 2018 for Kurkure; she has also won Best Joint Business Plan Award, AMENA Region by PepsiCo.

25/11/2020

19/11/2020

“The art of telling stories so enthralling that people lose track of their wallets” - The New York Times

The desired goal of improving sales has evolved continuously by breaking the conventional barriers of marketing. The Marketing community has always unceasingly and unapologetically conveyed the product’s story to intrigue the customer with a motto of “Create value and leave a lasting impression on your consumers.”

Solaris 20-21 presents to you “Samvaah” - the Annual Marketing Conclave with an opportunity to learn about the recent developments in marketing from various global professionals and industry experts with an aim to gain insights on transcending the existing ideologies and be differentiable.

14/11/2020

MarClan wishes you a very happy and safe Diwali!

12/11/2020

Read this product kahaani about how Nike's Air Jordans came into existence and how it was cleverly marketed amidst controversy.

Check out the complete post at : https://bit.ly/3njgYZq

11/11/2020

The mascot in our yesterday’s post was Fido Dido, the brand ambassador of 7Up. Congratulations to everyone who got it right!
Fido Dido was created by Joanne Ferrone and Sue Rose in 1985 and was later licensed to 7Up as a brand mascot in 1987. With the “Keep it cool” tagline, Fido embodied coolness with his sneakers, loose tee and shorts look. After his disappearance in the 90s, the brand revived him with a television commercial tag lined ‘ ’. The brand has also introduced limited edition merchandise including Fido Dido headphones, t-shirts and hoodies.

10/11/2020

Do you remember this famous cartoon mascot, generally accompanied by his tagline "Keep it cool"? Do you know the brand it represents?

Type your answers in the comments below. We will reveal the correct answers tomorrow!

04/11/2020

The mascot in our yesterday’s post was Tony the Tiger from The Kellogg Company! Congratulations to everyone who got it right!
Tony has been the advertising mascot for Kellogg’s Frosted Flakes breakfast cereal since 1952. He was the face for Kellogg’s 1958 campaign, “Put a Tiger on your Team”, aimed at increasing consumption of pre-sweetened cereals. He has also been the subject of trademark conflict with ExxonMobil and the 1988 Summer Olympics. In the 1970s, Tony was given an Italian American nationality and customers were introduced to his family including Mama Tony and Mrs. Tony.

04/11/2020

"We have come far from the legendary burger rivalries of the 1970s and 80s, when companies spent millions of dollars, in an attempt to gain market share. Recently Burger King has shared this heartfelt message on Twitter, asking customers to order from McDonald's. The fast food giant asked people to think of the thousands of staff affected by the pandemic. However, it wasn't all sunshine and rainbows as Burger King still managed to take a dig at its rival by claiming- “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing”.
What do you think of this act of fellowship? Do let us know in the comments!

We know, we never thought we’d be saying this either.