The campaign was officially launched in Cairo Egypt as well as Utrecht, the city of the " Utrecht Peace Treaty" under the motto ‘Creating Peace. From that moment on, three years of positive actions, web activities, neighbourhood initiatives, art projects in conflict areas, and TV shows will evolve towards a very special apotheosis near the in Cairo, Egypt, which will occur on the International Day
of Peace in 2014. The most important artists of the countries and regions currently in conflict with each other - the 'Bonos of conflict areas' - are to perform there together. To open up fists and hearts. To celebrate unity and international cooperation. And to give peace workers new courage, whether they are on site or via the live broadcast. You cannot buy a ticket to be there. You can earn a ticket by working concretely towards peace in the period up to 2014. In that year, 20.14, we will have mobilised 20 million people worldwide to 'embrace’ the 14 main conflicts. And that mobilisation and commitment starts NOW.
