WKU Marketing

04/14/2023

Exciting days ahead for the Gordon Ford College of Business. Our new building design was revealed today!

04/27/2022

04/25/2022

Reposted from

This year’s recipient of the Eaton Student Leadership Award is Laurel Johnston. Laurel is a member of the Mahurin Honors College, Co-President of Women in Business. She was a Presenter and Session Chair for Association of Marketing Theory and Practice and Posters-at-the Capitol. She is the current Social Media Coordinator at Sublime Media Group. This summer she will intern for the Federal Reserve Board of Governors as a Currency Education Program intern.

04/25/2022

Reposted from The Outstanding Senior in Marketing is Lexie Patton.

Lexie is a member of Alpha Omicron Pi, Circle of Sisterhood, Student United Way, WKU Sales Club, and winner of WKU Sales Competition. She interns with the Houchens Insurance Group.

04/25/2022

Reposted from This year’s Outstanding Junior in Marketing is Sydney Shrewsbury.

Sydney is a member of Alpha Omicron Pi, Recruitment Director for the Panhellenic Council, VP of Marketing for Business Association for Development, and Rho Lambda honors society. This summer Sydney will intern with MOTUS Consumer Insights.

04/19/2022

Spotlight on Senior Marketing Major Audrey Griffin!

When Audrey Griffin, a senior Marketing major from St. Leon, Indiana, was looking for a university, she wanted to find a place that felt like home and had a positive atmosphere, but Griffin had another piece to consider when visiting WKU's campus - whether or not to continue her running career on the Hill.

"I chose WKU because it felt right," said Griffin, "When I visited WKU, the campus immediately made a positive impression on me. I remember talking to my mom about how nice everyone was. By the end of my trip, I was ready to come to WKU before knowing if running was even an option."

Griffin is a four-time WKU Track and Field team member and a three-time Captain. The senior hurdler was recently honored by Conference USA as WKU’s Winter Spirit of Service recipient. The award recognizes the community service of efforts of student-athletes at each member institution each season. Griffin’s community service from this year included over 100 hours of service to organizations including Curbside Ministries, Bag of Blessings, Special Olympics, Read Across America and more.

However, her time on The Hill has not solely focused on athletics.

"Throughout my four years, I've loved attending various sporting events to support other athletes, spending time attending Christian Student Fellowship, being a member of Collegiate Entrepreneur Organization, Fellowship of Christian Athletes, being a Best Buddy and volunteering with Curbside Ministries," Griffin said.

Read Griffin’s story at https://bit.ly/3jZftj7


Gordon Ford College of Business
WKU Marketing
WKU Cross Country/Track & Field
WKU Athletics

03/06/2022

We are incredibly proud of .johnston who presented her research on the effectiveness of corporate apologies on social media at the 2022 Posters at the Capitol event last week!

02/18/2022

Meet alumnus ShoMari Payne (’10, ’16) and read his story, which recounts his journey from a childhood in poverty. Learn more in WKU SPIRIT online: https://bit.ly/3uMfRrV.

Western Kentucky University
Gordon Ford College of Business

01/28/2022

Congratulations to our own Dr. Joanna Phillips Melancon, recipient of the Gordon Ford College of Business Faculty Award for Research and Creativity! Doing great things in and out of the classroom!

10/06/2021

Reposted from

Wednesday, Oct 6th, is our second meeting of the semester in Grise Hall RM 240 and an option to zoom. If you are interested in joining you are welcome to drop by! We look forward to seeing everyone!!