12/04/2025
Here’s a look back at some of the amazing things that happened in the Marketing Department during October and November! 💫🧠💼
✨MKTG 453: Active Learning in IMC
Students participated in hands-on activities—including mobile VR, full VR immersion, and interactive class exercises—to explore how immersive technology can elevate direct marketing, personal selling, and promotional strategies. The class also welcomed Ashley Holloway, Associate VP for University Marketing & Communication, who shared her leadership journey and offered valuable insights for future marketing professionals.
✨MBA Student Achievement: 3MT Competition
Congratulations to Leann Tollison, who placed 2nd in CCU’s Three Minute Thesis (3MT) competition! She is the first WCOB student to ever place in this global research communication event. Her accomplishment highlights both her excellence and the growing impact of our graduate programs.
✨Student Recognition in CBAD 350
We’re proud of Tiffany Duong, who was tapped by Beta Gamma Sigma in CBAD 350—a recognition reserved for top-performing business students.
✨Faculty Spotlight
A huge congratulations to our faculty members whose work was featured in the book Toward Responsible Service Management:
— Dr. Patrick van Esch, author of Chapter 6
— Dr. Gina Cui, author of Chapter 7
Their contributions advance important conversations on AI, digital transformation, and responsible service management.
