Studio Shepherd

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Studio Shepherd I help makers elevate their businesses into sought after brands by connecting your goods to a deeper

Email: [email protected]
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A little bit about me: My name is Nataley and I am a wife to my love and high school sweetheart, Kyle and we have recently relocated to San Diego, CA with our 2 kiddos and 2 fur babies. I studied art at Oklahoma Baptist University where I was able to play varsity soccer and learn my love for weaving and ceramics. I then went on to work for a r

eally cool start up, moved into the manager position where I saw the business through our Shark Tank appearance and then transitioned to the marketing director. I love working with creative businesses, specifically handmade ones where I can take my knowledge and really help them grow!

Hi it's me, Nataley. I'm over here scrolling IG continuously gitty about what you're putting out into the world and the ...
15/12/2021

Hi it's me, Nataley. I'm over here scrolling IG continuously gitty about what you're putting out into the world and the way you are doing it wrapped with straight goodness. It gets me every time.
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A lot has happened this year inside Studio Shepherd and I'm more than pumped to have the opportunity to work with you in some way in 2022. This is a quick round up of the ways you can work with me moving into 2022 at this point.
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If you're not sure if we're a good fit, read through the descriptions but overall know that I am here to serve creatives like you who:
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• Want to be a sought after brand but without sacrificing life, quality, creativity and connection with your customers
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• Want to create a brand on your own terms that emphasize customer experience to inspire positivity and generate impact
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• You want consistent sales and to feel 100% in yourself as you market and grow sustainably
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• You want to protect the love for your craft, better yet be curious and innovative with it - creating what lights you up for years to come
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I am here to help you grow into whatever the heck you want and love life doing it. Send me a dm and let's start chatting how we can work together!

Let’s check in. Are you ready for the holidays? Do you have your product offerings decided on and produced to promote be...
12/11/2021

Let’s check in. Are you ready for the holidays? Do you have your product offerings decided on and produced to promote between now and the end of the year?

I’m still contemplating what I want to do with this little woven number. What I do know is that I have a tendency to always want to do more. I get an idea or hear about an opportunity and think why not?

Why not? Because the more we pile on our plates in the spur of the moment the less freedom we will find on the other side…the whole reason you have your own business and don’t want someone else telling you what to do.

I’ve also found the impulsiveness from the posture of lack derails us from our dreams for life and business but impulsiveness from abundance can be straight magic. Make sure you do a body check AND have your vision and goals set in front of you before saying yes to more this holiday season.

Join me this weekend in finalizing what events you’re attending, products you’re offering and traditions you’re partaking in now till the end of the year so if you want to be impulsive you can do so with intention and abundance!

Any ideas for what I should turn my woven fabric into?

I’m so excited to hop on with Heather of here in 45 mins! We are going to chat• Handcrafted business• Sustainability• R...
08/10/2021

I’m so excited to hop on with Heather of here in 45 mins! We are going to chat
• Handcrafted business
• Sustainability
• Refining your craft
• The Streamlined Studio

I hope you join us this morning with a cup of coffee and your craft to talk openly about the ins and outs of handcrafted business and how others make it happen!

IG Live 9:30 PST / 11:30 CST Set your alarm!

I shared this a couple weeks ago but it’s truly the heart behind The Streamlined Studio…I also shared a lot of the why b...
06/10/2021

I shared this a couple weeks ago but it’s truly the heart behind The Streamlined Studio…I also shared a lot of the why behind the program in my stories, so head there too!

I’ve seen the power a brand can have...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’ve seen a brand support her newly singled life by doing what she loves. I’ve seen a brand plant a tree with every purchase. I’ve seen a brand drive by someone and pick them up on their way to work and give them a job, I’ve seen a brand make someone feel powerful and confident in who she is, I’ve seen a brand raise awareness and funds for s*x trafficking, I’ve seen a brand bring people together from all walks of life, I’ve seen a brand educate for justice and equality with ethical clothing…

I can’t not see you doing these things and just sit by and watch. This is why I’m here in all my imperfections. I believe in you and the impact you bring and if I can support that in any way I will.

The current way I am offering that support is through The Streamlined Studio - a course & 6 week group program combo.

We will meet live, go through the content together, and implement the systems and strategies into your business so that you can strip away what’s not for you and do more of what will move you toward your vision and dream lifestyle.

To join as well as all the details, go to the link in my bio.

I will always be rooting for you and doing my best to provide you the education, tools, and support to get more of you into the world because that’s what others have done for me.

“Empowered women • Empower the world”

2 of my favorite strategies to streamline in your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀🌱 Your brand strategy I think of like a seed that yo...
04/10/2021

2 of my favorite strategies to streamline in your business.
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🌱 Your brand strategy I think of like a seed that you plant. Inside there is a vision, a mission, a desire to make people happy and/or healthy. 🌊 Our business strategy is making sure we have good soil, plenty of water, regular tending and a plan for how that seed will grow in the long run.
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Inside the Streamlined Studio we define, refine and create systems to support both of these strategies for your brand so you can stop guessing, changing things by the minute and wasting your precious spaghetti noodles that should be used for a delicious pasta instead of being thrown at the wall.
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In module 1: Brand Strategy
We will hone our:
🌱 Brand vision
🌱 Brand values
🌱 Brand mission
🌱 Brand stories
🌱 Brand voice/tone
🌱 Brand aesthetic
🌱 Mindset
🌱 Ideal lifestyle
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In module 2: Business Strategy
We will take the vision you crafted and:
🌊 Set solid goals
🌊 Choose our methods of selling strategically
🌊 Learn a framework for taking you from vision to an actionable, prioritized task list
🌊 Get a 360 view of the actual numbers associated with your sales and projected product offerings while accounting for expenses and tax to ensure you meet your income goals
🌊 Make strategic steps toward diversifying and scaling your business for the future

+ Plus 2 other modules I’ll chat about later!!
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Doors are closing this week! Join your fellow makers taking control and streamlining their brands at the link in my bio!

These are my personal tried and true time management systems that keep me making the most of every precious moment.⠀⠀⠀⠀⠀...
28/09/2021

These are my personal tried and true time management systems that keep me making the most of every precious moment.
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For example, I'm currently writing this post 9/27 because Monday mornings are when I create content. I then plugged it into Planoly to be set to send today and that means I get to do all sorts of things GUILT FREE because I'm not worried about posting today and being inconsistent.
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I don't schedule everything because sometimes I like to live in the moment but I can only do that by taking control of my time through systems like these.
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Tomorrow I'm going to bring more nuggets like this one to my Free Class: How I Went From Scattered to Streamlined, be sure you registered at the link in my bio!

23/09/2021

Success…how do YOU measure it? Margo and I get candid about what this really means to us as creatives, women, mothers, and the journey of building businesses.

Take a listen and let me know what’s something that makes you feel successful? Big or small. Sometimes it’s the tiniest of things that have the largest impact of fulfillment in our lives. 👇

Gosh this isn’t an easy thing to do…Especially coming from the girl who was always late to everything (and occasionally ...
30/08/2021

Gosh this isn’t an easy thing to do…
Especially coming from the girl who was always late to everything (and occasionally still is).

I learned how to manage my time the hard way. I had just had my first kiddo, Gavin, and took a part-time role with the company I had been working for for the past 4 years. I agreed to work from home a number of hours and come to the office a couple times a week.

It was a whole new world being a new mom and honoring my commitments and unfortunately I wasn’t meeting the expectations for my work. My boss confronted me about it and I was embarrassed to say I wasn’t managing both well.

I had to get realistic with what I could do and in what amount of time I also had to retroact some of the work I had not lived up to over the previous 2 months.

It was hard to admit my shortcomings and also hard to figure out how to make it work but I’m so dang glad that I did. I loved supporting this brand and I loved working part time to be home with my son. Soon I was hearing things like “how do you get all this done?” and “I don’t know how you do it but love that you do!”

Time is not the enemy it’s an opportunity. It’s also our most valuable commodity. I will be releasing 2 awesome and fun free resources this week that will help you get some time back in your day while staying true to your values and the reason why you started your business in the first place….freedom of lifestyle.

Check back soon! In the meantime, write out this mantra and put it in your studio!

xo Nat

You were made for significance. Society will tell you different. It whispers (or loudly proclaims) "what's in it for you...
17/08/2021

You were made for significance. Society will tell you different. It whispers (or loudly proclaims) "what's in it for you?" It actively, continuously diverts our attention from what you truly desire - to help the world be a better, more beautiful place.

Building a significant brand calls for only 2 things: Values & Community. A brand does not exist without community and will not become significant without strong values.

At Studio Shepherd, we are about building customer-centric brands that focus on cultivating community and relationship versus bigger deals and constant acquisition.

If this resonates with you, share it to your stories and tag

You were made for significance. Society will tell you different. It whispers (or loudly proclaims) "what's in it for you...
17/08/2021

You were made for significance. Society will tell you different. It whispers (or loudly proclaims) "what's in it for you?" It actively, continuously diverts our attention from what you truly desire - to help the world be a better, more beautiful place.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Building a significant brand calls for only 2 things: Values & Community. A brand does not exist without community and will not become significant without strong values.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
At Studio Shepherd, we are about building customer-centric brands that focus on cultivating community and relationship versus bigger deals and constant acquisition.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If this resonates with you, share it to your stories and tag

You were made for significance. Society will tell you different. It whispers (or loudly proclaims) "what's in it for you...
17/08/2021

You were made for significance. Society will tell you different. It whispers (or loudly proclaims) "what's in it for you?" It actively, continuously diverts our attention from what you truly desire - to help the world be a better, more beautiful place.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Building a significant brand calls for only 2 things: Values & Community. A brand does not exist without community and will not become significant without strong values.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
At Studio Shepherd, we are about building customer-centric brands that focus on cultivating community and relationship versus bigger deals and constant acquisition.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If this resonates with you, share it to your stories and tag

On stories I shared about how impactful it has been for me to clarify my 10 year vision for Studio Shepherd. From that I...
24/07/2021

On stories I shared about how impactful it has been for me to clarify my 10 year vision for Studio Shepherd. From that I’ve had several side conversations with a lot of you on how this has been a challenge. You are not alone in this. I’ve been exploring this very thing for the past 3 months because I felt the same! I know it will be a continual process so I figured let’s hone the 10 year vision for our businesses together!

This upcoming Wednesday 7/28 at 10 AM PST we will jump on a free zoom to explore questions and a visualization exercise that have been most beneficial for my own clarity. It will be an open conversation to ask questions, share your visions out loud with like minded community and take with you practical steps for implementing your beautiful vision.

All are welcome so share with your friends! I can’t wait to see you on Wednesday! Sign up at the link in my bio and I’ll send you the zoom link next week!

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Clarity • Guidance • Action

You may be asking yourself, is there a next level for my handmade brand, is it even possible? Or maybe you’re ready for the next level but aren’t quite sure how to get there.

Handmade brands are so unique because we all define success differently. Some of us may want to transition to a designer role and hire on team members for making while that would defeat the purpose for some of us who define success by keeping our hands on each product made.

The point is, you get to define your own success. My job is to come alongside you to help navigate what this means for your brand and how to achieve the success you desire.