05/29/2026
We’re excited to kick off our 6th year partnering with Hershey Entertainment & Resorts for the Hersheypark Leadership Development Internship Program!
This unique summer opportunity gives students the chance to gain hands-on experience working in the park while building future career skills through weekly professional development sessions.
This week, students representing 118 different colleges and universities began working in the park and participated in their first academic session led by Dr. Adam Powell, Associate Professor of Marketing.
Dr. Powell discussed guest satisfaction and how expectations are shaped by prior experiences, cost, and perceptions. Students also gained insight into the SWEET and GUEST frameworks used by park employees to create positive experiences and effectively resolve issues.
We’re excited to follow along and share more highlights from the program throughout the summer. Stay tuned for weekly updates!