09/09/2026
🎨📱 : Marketing by day, hand-painted bags by night
For her practical semester, Beatris Georgieva chose Bulgaria, her home country, completing a six-month internship in the Marketing Department at A1 Bulgaria. Working in the Products and Services team, she ran competitor and market analyses, prepared communication materials for new tariffs and supported website updates.
"This was my first real experience in a corporate environment, and it showed me that marketing is a combination of creativity, teamwork, planning and, of course, quite a few Excel files and meetings," Beatris says. A supportive team made even the busiest days enjoyable.
Alongside her studies, Beatris built her own creative project, "with love, BK.", designing and hand-painting canvas and beach bags. It let her combine business studies with something she genuinely loves, while learning about customer communication, social media and product development.
🧡 IMC. It's all in me.
ℹ️ Find out more about our International Business Management bachelor degree programme: https://www.imc.ac.at/en/study/bachelor/business/international-business-management/