Schulich Marketing Association (SMA)

Schulich Marketing Association (SMA) Schulich Marketing Association (SMA) is an MBA and IMBA student organization registered under the Schulich School of Business

Schulich Marketing Association (SMA) is a club run by Schulich School of Business graduate students. SMA offers a platform that links academia with industry and offers an invaluable experience to graduate students who aspire to become future marketing leaders. SMA strives to add value to Schulich’s MBA and IMBA marketing students by exposing them to the real world of marketing through:

Added Know

ledge – Hosting interactive events and providing marketing information through workshops and online resources

Added Interaction – Providing a venue for students to connect with like-minded peers and marketing professionals

Recruitment Support – Building awareness of marketing trends, issues, and information about new job opportunities

10/05/2025

Growing, Glowing, Going!

SMA wraps up another successful event with Glow to Market, featuring insightful and inspiring conversations with industry leaders like Patricia C from Coty Canada, Susy Brown from Estée Lauder, and Diana Wu from The Body Shop.

A heartfelt thank you to our amazing panelists for sharing the inside scoop on this ever-evolving beauty industry and to the 55+ attendees who showed up with incredible energy and curiosity, making the evening truly shine!

And of course, a special shoutout for the exciting goodies and gifts that added an extra touch of glow to the night!

Stay tuned for more such vibrant and inspiring events ahead!

Meet the Team Shaping SMA🙌🏼We’re thrilled to introduce the Schulich Marketing Association’s new Managerial Team! A group...
10/04/2025

Meet the Team Shaping SMA🙌🏼

We’re thrilled to introduce the Schulich Marketing Association’s new Managerial Team! A group of passionate, driven, and creative minds ready to elevate SMA to a new level.🚀

Get ready for innovative events, bold campaigns, and a year full of marketing magic. Stay tuned because we’re just getting started!👀📈

Meet our panelists for the first in-person event post-pandemic! Elena Baleva, Customer Success Manager, NumeratorSheryl ...
03/25/2022

Meet our panelists for the first in-person event post-pandemic!

Elena Baleva, Customer Success Manager, Numerator
Sheryl Wardojo, Team Lead – Inside Sales Supervisor, Manulife
Harsimran Bhamra, Lifecycle Marketing Specialist, Borrowell
Yeswin Gutta, Marketing Coordinator, Arup
Tayyab Virk, P&G

We look forward to seeing you in Room S128 at the Schulich Building.
If you intend on attending the event, we request you to be there 15 minutes before time.

Register now! Link in bio!

Meet the speakers of SMA’s first in-person event post-pandemic. Elena Baleva from Numerator, Sherly Wardojo, MBA, B.Arch...
03/21/2022

Meet the speakers of SMA’s first in-person event post-pandemic. Elena Baleva from Numerator, Sherly Wardojo, MBA, B.Arch. from Manulife, Harsimran Bhamra, MBA from Borrowell and Yeswin Gutta, MBA, BE from Arup will be on campus on March 25th , 6 PM onwards!

Mark your calendars 📆, and we look forward to seeing you all this Friday.

This is your chance to network with industry professionals in-person.

Registration link in bio!

We are BACK! We are thrilled to announce that the SMA is hosting its first in-person event after the pandemic on March 2...
03/14/2022

We are BACK! We are thrilled to announce that the SMA is hosting its first in-person event after the pandemic on March 25th. Stay tuned to know the speakers you will get a chance to meet during this Alumni Mixer.

Stay TunedIn!

Don’t miss this! This is your last chance to register for the SMA Spring Conference, Data-Driven Marketing Panel Discuss...
03/11/2022

Don’t miss this! This is your last chance to register for the SMA Spring Conference, Data-Driven Marketing Panel Discussion.

Esteemed panellists from the world’s top companies such as Kantar, RBC, CIBC and Loblaw Digital will be speaking to the Schulich community. We have James Dimitri Bariamis from RBC joining the panel in addition to other panellists.

It can’t get better than this.

Register now using the link in our bio

Don’t forget to register for the Data-Driven Marketing Panel Discussion from 11:15 AM to 12:15 PM on March 12th, Saturda...
03/09/2022

Don’t forget to register for the Data-Driven Marketing Panel Discussion from 11:15 AM to 12:15 PM on March 12th, Saturday.

We have an esteemed panel joining us.

1. Adrian Cortes, Social Media Manager, RBC Dominion Securities

2. Hemant Agrawal, Director, Digital Commerce Measurement & Insights, CIBC

3. Manan Patel, Audience Segmentation and Personalization Strategy Manager at Loblaw Digital

4. Lucky Gadiya, Director,

Register now! Link in bio!

Brace yourselves for the Data-Driven Marketing panel discussion!We have panelists from varied industries and roles joini...
03/07/2022

Brace yourselves for the Data-Driven Marketing panel discussion!

We have panelists from varied industries and roles joining in to discuss the role of data in marketing decisions.

From digital marketing to marketing research, learn how data analysis and insights shape business decisions.

Register now using the One Schulich link in bio!

It's that time of the year again! Spring is on the way and so is the most awaited SMA event of the year - the Spring Con...
03/07/2022

It's that time of the year again! Spring is on the way and so is the most awaited SMA event of the year - the Spring Conference.

We have a 2-day event planned for aspiring marketers who will get the opportunity to speak to professionals across industries.

We have multiple events with different themes to provide students with exposure to the breadth of marketing today.

Below is the list of events:
· Regulated Industry Series: From Grape to Glass—a Passion for Wine
· Workshop: Marketing Research by Nielson
· Speaker Series: Dining, Restaurant & Entertainment
· Pitch Competition with Prizes for the Winning Team
· Speaker Series: CPG/Retail
· Data Driven Marketing Panel Discussion

Register now, link in bio.

SMA and AMMC speaker series! 🚨Hold on to your seats, because SMA has a surprise for you! SMA and AMMC present to you Fro...
02/11/2022

SMA and AMMC speaker series! 🚨

Hold on to your seats, because SMA has a surprise for you! SMA and AMMC present to you Front Row Seats, a Sports Speaker Series that brings to you Marketing experts from the Sports industry.

Spots are filling up fast, register now.

Link in bio.

SMA believes that learning is more effective when supplemented with experiential learning. To further this, we bring to ...
01/25/2022

SMA believes that learning is more effective when supplemented with experiential learning.

To further this, we bring to you our annual Cracking the CPG Code speaker session. Jesse Cranin, National Key Account Manager, Walmart, Reckitt and Vani Venugopal, Associate Brand Manager, Avenida, Johnson & Johnson will be speaking to students on Friday, January 28th from 12-1 PM EST. They will be sharing their invaluable insights on the CPG industry and also tips on resume and profiles for the benefit of students.

Sign up now, link in bio.

24 hours to go! We are excited for our next club fair which starts tomorrow. If you want to meet the team behind SMA and...
01/20/2022

24 hours to go! We are excited for our next club fair which starts tomorrow. If you want to meet the team behind SMA and learn more about what we do please e-meet us on 21st and 22nd January 2022 anytime between 10 AM - 6 PM.

We are committed to furthering the marketing community at Schulich School of Business through events that add to students’ knowledge, networking to learn from others’ experiences and also resources for recruitment support. We look forward to meeting aspiring marketers tomorrow!

Address

Schulich Marketing Association, Schulich School Of Business, York University, 4700 Keele Street
Toronto, ON

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