Conrad School of Entrepreneurship and Business

06/10/2026

“I thought I would learn business. I didn’t expect what would come from this.”

For part-time MBET student Alex Salsali, the biggest takeaway from the Master of Business, Entrepreneurship and Technology (MBET) program so far hasn’t been just learning how to build a business. It’s been about gaining access to a community of innovators, leaders, researchers, and entrepreneurs who helped turn an idea into reality.

By leveraging the MBET network to validate his problem, solution, and vision, Alex launched Eunoia—his first startup.

“The MBET program wasn’t just about building business ideas... it was actually building something that mattered with a story.”

In MBET, learning extends far beyond the classroom. Applications are still open for the part-time program. Learn more and apply - link in bio.

06/08/2026

Calling all 4th year University of Waterloo Faculty of Engineering students 👀

Your capstone project could be more than a final assignment: it could become a real venture.

Join us for the Capstone Catalyst: Lean Canvas and Social Impact Workshop led by David Rose and learn how to build a compelling business case for your solution through:

• Early market discovery
• Competitor scanning
• Value proposition design
• Social impact assessment

Plus, attending is the first step toward applying for the Lean Canvas Norman Esch Award, featuring a $10,000 funding pool with awards ranging from $1K–$2.5K.

📅 Monday, June 15th
🕔 4:00 PM – 6:00 PM
📍 Conrad School PSE/E7 2324

Turn your capstone into something bigger. Register now: link in bio.

05/05/2026

At the Conrad School of Entrepreneurship and Business, MBET students apply structured frameworks to turn experience into disciplined venture building.

For Joshua Olonade, this meant integrating validation, customer discovery, and market insight into every stage of his process, strengthening both his decision-making and confidence as a founder.

Through the program’s hands-on learning, direct faculty feedback, and collaborative community, Joshua advanced BaseLeaf, a SaaS platform simplifying immigration for high achievers.

"The bigger shift, however, has been internal. It shows up in how confidently I move. I make better decisions because I have the right tools to make them with, and I lean on those tools especially when the call is uncomfortable."

Read Joshua's full blog on our website. Link in bio.

04/29/2026

Congratulations to Ewan, our very own Honorary MBET grad! 🎓

From study sessions to morale boosts, you’ve been an essential part of the MBET community.

Your tail wags, well-timed visits, and expert-level charm earned you a Master of Business, Entrepreneurship and Treat-nology (MBET)!

As you head off to your next adventure with your new family, just know you’ve left a lasting paw print here. 🐾

We’ll miss our Chief Morale Officer more than words (or treats) can say.

Stay pawsome, Ewan. Sniff you later 💛

04/29/2026

Applications for the part-time Master of Business, Entrepreneurship and Technology are still open for Fall 2026!

Advance your entrepreneurial skills without stepping away from your career.

Learn from industry leaders, work alongside experienced mentors, and apply what you learn immediately - whether in your organization or your own venture.

Designed for working professionals. Delivered in a flexible, in-person weekend session format.

Start building what’s next. Link in bio for application details.

04/27/2026

"I came into MBET with an idea I believed in, but what I really needed was clarity on how to turn it into something that could scale.

Through the feedback, frameworks, and conversations in the program, it became clear that my original direction needed to change. That led to a major pivot. FlashApply evolved from a B2C product into a B2B platform focused on candidate presentation and hiring workflows for staffing agencies. We are now in the process of closing our first two B2B customers, which has been strong early validation of the new direction.

MBET gave me what I could not have gotten building alone: structured frameworks, sharp feedback, and a community that consistently pushed me to validate my assumptions with real customers. FlashApply is stronger because of it."

-Simon Peter Damian, MBET ‘26

04/27/2026

Master of Business, Entrepreneurship and Technology (MBET) student Andres Toro shares his journey from Cali to Waterloo, shaped by diverse experiences across sectors and countries.

Drawn to entrepreneurship as a tool for meaningful change, he is focused on building ventures at the intersection of sustainability, social impact, and viable business. Currently, he is exploring solutions in affordable and transitional housing.

Through the MBET program, he has strengthened his ability to test ideas rigorously while embracing uncertainty as part of the process, all within a diverse community that challenges assumptions and sharpens thinking.

Read the full blog on our website - link in bio.

04/21/2026

04/21/2026

Last week, Master of Business, Entrepreneurship and Technology (MBET) students took part in an immersive learning experience in San Francisco.

From sessions with AWS on scaling technology infrastructure, to conversations on international expansion with a Trade Commissioner, to a behind-the-scenes look at venture-building at Studio 45, students gained practical insights to support their ventures. A Founder Roundtable and Stanford LaunchPad session added candid perspectives on building and growing innovation-driven companies.

Beyond the sessions, the experience was grounded in connection. Students engaged with founders, advisors, and ecosystem partners, building relationships that extend well beyond the trip.

This experience reflects MBET’s commitment to experiential learning and global entrepreneurship, equipping students with the insights and networks needed to move their ventures forward.

Full blog on our website.

04/21/2026

From engineer to innovator

William Paskar graduated from the University of Waterloo with a mechanical engineering degree, but knew he wanted to go beyond building technology to shaping how it creates value.

Through the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, he developed the skills to bridge that gap.

Today, as Senior Manager, Enterprise Systems Engineering at Metrolinx, he leads technology strategy for major transit initiatives across the region.

"MBET gave me credibility to move from a purely technical role into a business role. It helped position me as someone who could lead both technology and business conversations."

Read how MBET helped Will build a career at the intersection of technology and business: link in bio