17/04/2026
From Madrid to Silicon Valley 🌉✨What does it really mean to learn at the heart of innovation?
For our MSc in Digital Project Management and MSc in Marketing & Digital Media students, the 2026 International Seminar in San Francisco and Silicon Valley was designed as more than an academic trip, it was a hands-on immersion into how innovation actually happens.
Over an intensive week, students didn’t just study trends, they engaged with them directly in :
• Exploring how and big data are reshaping marketing and business decision-making
• Analysing the importance of ethics in artificial intelligence
• Understanding startup dynamics through pitches and exchanges with founders
• Gaining insights into venture capital and innovation ecosystems 💡
• Visiting leading innovation environments such as Plug and Play Tech Center, Salesforce Tower, Stanford University and UC Berkeley
• Learning from industry experts through keynotes, case studies and collaborative sessions
But beyond the content, the real impact lies in the transformation:
• Developing the ability to navigate fast-changing, tech-driven environments
• Building a global network across peers, founders and industry experts
• Strengthening critical thinking through real-world exposure and group debriefs
• Gaining the confidence to translate innovation into actionable business strategies
This is what experiential learning looks like at ESCP, where knowledge is not only acquired, but applied.
A special thank you to our academic teams for making this experience possible, both on the ground in San Francisco and supporting the programme from Madrid 👏
MSc in Digital Project Management: Petros Chamakiotis, Natalia ANDIA CALVO, Lydia Ortiz Ruiz, & Javier Barbero Garcia
MSc in Marketing & Digital Media: Vladyimir Melnyk, Isabel Guijosa de la Fuente, & Irene Alonso
And a special thank you as well to our partners on the ground in San Francisco, Ramp-Up Lab, for designing and delivering a programme that truly connects academic learning with real-world innovation.
Learn about ESCP’s MSc programmes: https://escp.eu/programmes/specialised-masters-MSc