26/10/2026
✨HIGHLIGHTS | Learning Br.AI.n: At the Intersection of Neuroscience, AI, and Management
From October 13th to 15th, nearly 880 first-year Global BBA students from ESSEC Business School gathered across our campuses in France, Rabat, and Singapore for the immersive ESSEC BrAIn seminar guided by 27 facilitators.
Together, they examined how neuroscience and artificial intelligence influence the way we think, learn, make decisions, and drive innovation. Throughout the seminar, students explored the mechanisms of neuroplasticity, analyzed the impact of AI on cognitive function and learning, and predicted the role of artificial intelligence in 2035.
The students collaborated on a practical business challenge by outlining AI-enabled transformation strategies for an existing organization, informed by insights from neuroscience. This initiative drew on collective intelligence, teamwork, and creative problem-solving to generate new perspectives.
This high-impact learning experience encouraged students to develop enlightened, adaptable leadership capabilities aligned with tomorrow’s global challenges.
ESSEC Bachelors