23/06/2026
The HEC Paris MBA Wine, Spirits & Beer Club recently traveled to the heart of Cognac for an immersive experience exploring the craftsmanship, heritage, and innovation behind the spirit of Cognac.
They visited Frapin, where they learned about the influence of cellars and aging environments on flavor. At Jean-Luc Pasquet, they experienced exceptional hospitality and gained insight into Cognac production on a smaller scale. At Hennessy, they saw the scale, precision, and long-term vision behind one of the world’s leading maisons.
What made the experience particularly valuable, say club members, was seeing how each producer expresses terroir and interprets innovation in its own distinct way.
A huge thank you to all the teams who welcomed our MBA participants so generously, sharing their expertise, and providing behind-the-scenes insight into such a fascinating field.