HEC MBA - Digital Marketing

31/05/2016

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand takes a high-level look at the path to cu...

31/05/2016

25/05/2016

Is investing in social media marketing worth ?

From the insights of digital marketing experts, here are some of the social media marketing trends that can impact the growth and success of your digital marketing and search engine optimization campaigns. Are you ready to embrace these trends to integrate them to your internet marketing structures?

25/05/2016

Come on with better ways to promote your business online !

2 Tips For Making Your Internet Marketing Efforts Work BusinessTimezoneGlobal When it comes to online marketing, it’s important that you make as little mistakes as possible. And part of these little mistakes is relying solely on 1 way to get traffic to your website. This is a big no-no in the wo...

25/05/2016

2016 looks to be an action-packed year for the online marketing industry, with multiple new technologies coming to the forefront. Here are my predictions for the top seven online marketing trends of 2016.

24/05/2016

Follow us on Twitter : https://twitter.com/DMhec

The latest Tweets from Digital Marketing (): "How operations can transform business? https://t.co/xfGWA6rvHo"

24/05/2016

Where do you start if you want to develop a digital marketing strategy?

Using a digital plan to support digital transformation Where do you start if you want to develop a digital marketing strategy? Well, I don't think it needs to be a huge report; a strategy can best be

24/05/2016

Did you know that 78% of businesses now have dedicated teams for their social media?

Digital marketing is becoming increasingly important in the modern sales cycle, but traditional methods also still have their place. This infographic looks at some of the stats around offline and online marketing and outreach methods.

24/05/2016

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-digital-marketing-operations-can-transform-business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.