TTRA Europe Conference 2027 - Bournemouth, UK

23/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth. 🌴

Next in our October Track Chair spotlight series is Dr Vanessa Gowreesunkar of the Indian Institute of Management Sirmaur, introducing:

Human Centred Island Futures: Internal Marketing, Resident Empowerment and Regenerative Tourism

In this video, Vanessa introduces a track focused on how island destinations can strengthen communities while building more sustainable and regenerative tourism futures.

The track welcomes research exploring resident empowerment, internal marketing, community participation, human centred destination development, and approaches that can support stronger destination resilience and more regenerative tourism outcomes.

Have research that speaks to the future of island destinations and communities? Submit your work and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, and contribute to conversations about more resilient, inclusive and regenerative tourism futures.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Dr. Vanessa GB Gowreesunkar of the Indian Institute of Management S...

22/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth. 🌱

Next in our October Track Chair spotlight series are Dr Shiva Ilkhani Zadeh of Bournemouth University Business School and Dr Faizan Ali of the University of Galway, introducing:

Sustainable Behaviour in Tourism and Hospitality

In this video, Shiva and Faizan introduce a track focused on how more sustainable choices can be understood, encouraged and supported across tourism and hospitality.

The track welcomes research exploring sustainable decision making and behaviour among consumers, organisations and destinations, including interventions, responsible choices and approaches that can contribute to more regenerative tourism futures.

Have research that speaks to sustainable behaviour? Submit your work and join us in Bournemouth to share your ideas, meet our Track Chairs, connect with like minded researchers and practitioners, and contribute to conversations about how tourism and hospitality can support more responsible and regenerative futures.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Dr. Shiva Ilkhani Zadeh of Bournemouth University Business School a...

21/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth. 🏛️

Next in our October Track Chair spotlight series is Dr Madhuri Sawant of Dr Babasaheb Ambedkar Marathwada University, introducing:

Cultural Heritage and Tourist Perception

In this video, Madhuri introduces a track exploring how tourists perceive, interpret and experience cultural heritage, and how these perceptions shape their engagement with destinations.

The track welcomes research on heritage interpretation, authenticity, visitor perceptions, cultural identity, and the role of tourism in supporting the preservation and meaningful presentation of cultural heritage.

Have research that speaks to these themes? Submit your work and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, and contribute to conversations about the future of cultural heritage tourism.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Dr. Madhuri Sawant of Dr Babasaheb Ambedkar Marathwada University i...

20/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth. 🎮

Next in our October Track Chair spotlight series is Michał Żemła, PhD, Associate Professor at Jagiellonian University in Kraków, introducing:

Playing Tourism: Phygital Experiences, Video Games, and the Reconfiguration of Tourist Realities

In this video, Michał introduces a track exploring how video games, immersive technologies, and hybrid physical and digital experiences are reshaping tourism and changing the ways visitors engage with destinations.

The track welcomes research examining the growing intersection between digital and physical tourist realities, experience design, gaming, immersive environments, and phygital tourism experiences, as well as what these developments mean for the future of tourism.

Have research that fits this conversation? Submit your work and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, and contribute to conversations about how technology is reconfiguring tourism experiences.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Michał Żemła, PhD, Associate Professor at Jagiellonian University i...

19/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth. 🚢

Next in our October Track Chair spotlight series is Prof. Dr. Dr. h.c. Alexis Papathanassis of Bremerhaven University of Applied Sciences, introducing:

Cruise Tourism and Hospitality Experience Management

In this video, Alexis introduces a track exploring how the cruise sector is evolving in response to changing guest expectations, regulatory pressures, workforce challenges, technological change, and growing sustainability demands.

The track welcomes research on cruise tourism strategy, hospitality management, sustainability, visitor experience, technology, and the transition towards more regenerative and human centred forms of tourism.

Have research that speaks to the future of cruise tourism and hospitality? Submit your work and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, and contribute to conversations shaping the future of the sector.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Prof. Dr. Dr. h.c. Alexis Papathanassis of Bremerhaven University o...

16/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth. 🌍

Next in our October Track Chair spotlight series is Cláudia Ribeiro de Almeida, Coordinator Professor in Tourism and Tourism Course Director at the University of the Algarve, introducing:

Tourism Mobilities, Sustainability and Well Being: New Challenges for Tourism Destinations

In this video, Cláudia introduces a track addressing a timely question for tourism destinations: how can destinations respond to changing mobility patterns while supporting sustainability, community well being and long term resilience?

The track welcomes research exploring tourism mobility systems, sustainability transitions, smart tourism governance, regenerative destination management, and the evolving needs of destinations and their communities.

Have research that speaks to these challenges? Submit your work and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, and contribute to conversations shaping more sustainable and resilient tourism futures.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Cláudia Ribeiro de Almeida, Coordinator Professor in Tourism and To...

09/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Next in our October Track Chair spotlight series is Dr Truc H. Le, Senior Lecturer in the Department of Tourism and Marketing at Griffith University, introducing:
Authenticity, Cultural Heritage and Technology Mediated Tourism Experiences

In this video, Truc introduces a track exploring how authenticity is being constructed and experienced as cultural heritage, technology, social values and innovation increasingly intersect.

The track welcomes research on areas including digital heritage and storytelling, immersive technologies, artificial intelligence, place identity, community voices, visitor engagement, and the responsible design of meaningful and socially sustainable tourism experiences.

If your research connects with these themes, this is your opportunity to share your work, meet our Track Chair, connect with like minded researchers and practitioners, exchange ideas, and contribute to conversations about how tourism experiences can remain meaningful, authentic and socially responsible in a rapidly changing technological environment.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

07/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Next in our October Track Chair spotlight series is Dr Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing at the University of Central Florida, introducing:

Resilient and Adaptive Destinations

In this video, Alan introduces a track focused on one of the most pressing questions facing tourism today: how can destinations remain resilient, adaptive and competitive in an increasingly complex environment?

The track welcomes research exploring how destinations can respond to crises and disruption, adapt to changing conditions, strengthen resilience, and support long term competitiveness.

If your research connects with these themes, this is your opportunity to share your work, meet our Track Chair, connect with like minded researchers and practitioners, exchange ideas, and contribute to conversations shaping the future of destination management.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Dr. Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing at...

05/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Next up in our October Track Chair spotlight series is Professor Giampaolo Viglia from the University of Portsmouth, introducing:

Generative AI in the Travel Journey

Co chaired with Dr Shynar Dyussembayeva, this track explores how generative AI is reshaping the travel journey, from personalised recommendations and conversational assistance to consumer decision making, trust, service innovation, and the strategic use of AI across tourism organisations and destinations.

If your research speaks to these questions, this is your opportunity to join the discussion, share your work, meet the Track Chairs, connect with like minded researchers and practitioners, and contribute to conversations shaping the future of tourism.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Professor Giampaolo Viglia of the University of Portsmouth introduc...

01/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Throughout October 2026, we will be spotlighting the Track Chairs for the TTRA Europe 2027 Annual Chapter Conference and hearing directly from them about the ideas and research shaping their tracks.

First up is Dr Nikolaos Stylos from the University of Bristol Business School, introducing:

Human AI Hybrid Services: Transformative Human AI Tourism Services.

In this video, Nikolaos shares why the changing relationship between humans and artificial intelligence is creating exciting new questions for tourism and hospitality research.

This track welcomes research exploring human AI collaboration, service innovation, personalised travel experiences, organisational agility, decision making, and the responsible integration of AI across tourism and hospitality.

Have research that fits this conversation? Submit your paper and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, exchange perspectives, and build new collaborations around the future of tourism and AI.

📅 30 March to 3 April 2027
📍 Bournemouth, United Kingdom

Full track details and the submission link are in the comment box below.

More Track Chair spotlights are coming throughout October.

Dr Nikolaos Stylos of the University of Bristol Business School int...