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Play Included

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Play Included

Creator of the Brick-by-Brick® programme (formerly LEGO based therapy) and LEGO Foundation partner.

Book a call with us here - https://calendly.com/abi-playincluded/find-out-more-about-the-brick-by-brick-programme

07/09/2026

What can happen when children are given a place to play, connect and be themselves? 🧱❤️

At Play Included®, we see the power of inclusive play every day through Brick Club.

Children tell us that:

🧱 94% have fun
🤝 91% make friends
😊 92% feel happy
💬 82% say Brick Club is helpful

Through our Brick-by-Brick® programme, more than 5,200 professionals across 30+ countries are helping create welcoming spaces where children can communicate, collaborate, problem-solve and build confidence.

And the movement is still growing.

We believe every child should have access to high-quality, neurodiversity-affirming play — regardless of geography or income.

Because play is not extra. It is essential.

Find out more about our work and impact:
playincluded.com/research-and-insight/play-included-impact-reports/

25/08/2026

We are delighted to share that The Brick-by-Brick® programme has been shortlisted for the Zero Project Awards 2027! 🎉🏆

This year’s awards focus on Independent Living, Political Participation, and Assistive Technology, and our innovative work has earned recognition among 159 outstanding solutions, selected from 615 nominations across 94 countries. 🌍 We are proud to stand alongside organizations from around the world that are driving innovation in disability inclusion. 🫶

Being shortlisted is a wonderful recognition of our work to create more inclusive opportunities for children and young people through collaborative LEGO® play. 🧱💛 At Play Included®, we believe that every child should have the opportunity to play, connect and belong, and we’re incredibly proud to see the impact of the Brick-by-Brick® programme recognised by the global disability inclusion community. 🌟

We look forward to the next stages: connecting with the global community, exchanging ideas, and learning from others. 🤝🌍

The Zero Project’s selection process now continues and will involve hundreds of peer-review experts from around the world. This year’s Zero Project Awardees will be announced on the International Day of Persons with Disabilities, December 3, 2026. 📅

Learn more about the Zero Project Awards 2027: zeroproject.org/zerocall27 🔗

17/08/2026

Learning through play doesn’t always look neat and tidy. From the outside, it can look a little messy, a little chaotic — maybe even like no one is quite in control.

But look more closely and something important is happening: children are engaged, exploring ideas, solving problems, connecting with others and learning through the experience.

In this conversation, Dr Gina Gomez de la Cuesta from Play Included speaks with Per Havgaard from the LEGO Foundation about why we sometimes need to get comfortable with the messiness of play — and trust what’s happening within it.

What does learning through play look like in your setting?

13/08/2026

Last week one of our founders, Elinor Brett, enjoyed delivering an Advanced Facilitator Course to the Cambridgeshire and Peterborough Mental Health Support Team. The creative team made some amazing models together, including:
🏖️ A dream staycation
🏠 Barbie’s Dreamhouse
🏰 Disneyland
🎤 A Harry Styles concert
Through their creativity, the attendees were developing advanced facilitation skills in the Brick-by-Brick programme, exploring how play can support communication, connection, and confidence.
It's so rewarding to see the Brick-by-Brick programme go from strength to strength in the MHSTs across our local region!

13/08/2026

A large UK randomised controlled trial found that LEGO® based therapy was found to be feasible for schools to deliver and highly acceptable to the people involved.

At Play Included, research matters to us.

We work with researchers, educators, clinicians and people with lived experience to strengthen the evidence behind the Brick-by-Brick® programme. Research helps us understand what works, for whom and in which settings. It also informs how we develop our training, resources and wider approach.

We believe research should not stay hidden in academic papers and we love to share the latest research findings relevant to LEGO therapy in our free members’ webinars.

https://playincluded.com/courses/register-for-a-training-course/

10/08/2026

Planning activities for the first few weeks with a new class?

Building Friendships is a free collection of LEGO® play activities designed to encourage collaboration, communication and connection in the classroom.
The activities make effective ice breakers for new class groups, giving children opportunities to work together, share ideas, solve problems and begin building relationships through play.

The resource includes six activities, with primary and secondary versions for children and young people aged 4–16. Each activity has two levels of difficulty, and teachers can use LEGO® bricks they already have in school.

Create a free Play Included account to access:
• Six classroom activities
• A teacher guide
• A short instructional video
• Additional introductory resources

Download Building Friendships and start the new school year with collaboration, creativity and connection.

Visit our website to create your free account:
https://playincluded.com/for-professionals/for-schools/
Tag a teacher who may find this useful.

06/08/2026

What does neurodiversity-affirming practice look like during play? 🧱

It is not about following a rigid checklist. It is about staying curious, recognising each child’s individual way of communicating and creating an environment where different ways of participating are respected.

Three principles we return to are:
✨ Follow the child’s interests
Play is often more meaningful when children have space to explore their own ideas, preferences and creativity.

✨ Value different ways of participating
Joining in does not always mean talking, making eye contact or everyone playing in the same way. Watching, building independently, moving around or communicating non-verbally can all be valid forms of participation.

✨ Prioritise connection
The aim is not to make children play in a particular way. Instead, we can focus on enjoyment, safety, shared understanding and opportunities for genuine connection.

Children should not have to follow one prescribed way of playing in order to feel included.

By offering meaningful choices, responding flexibly and focusing on enjoyment and belonging, we can create play experiences in which more children feel understood and able to be themselves.

What does neurodiversity-affirming practice look like in your play setting? Share your thoughts in the comments.

05/08/2026

Today we’re celebrating UK Playday! 🎉

Every child deserves the time, space and freedom to play in ways that feel right for them. Through shared play, we see imagination, connection, confidence and belonging grow.

Play here, there, everywhere! How are you celebrating?

14/04/2026

Our Brick Clubs feature 3 roles for collaborative set building…

The Engineer 🏗️
In charge of the instructions, The Engineer must figure out what comes next and relay directions to the rest of the team, showing them the picture to help them see what’s next.

The Supplier 🔍
A crucial role, sorting the bricks and ensuring that The Engineer’s instructions are relayed to The Builder.

The Builder 🧱
The motivator on the team, taking the responsibility to place the bricks whilst voicing challenges and problem solving.

Which role are you?!

Address

Cambridge

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm

Telephone

+441223919831

Website

https://playincluded.com/, https://calendly.com/abi-playincluded/find-out-more-about-the-brick-by-brick-programme

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