28/05/2026
🍻 Our Marketing students have once again taken their learning beyond the classroom, working with peers across the globe on a live industry brief for the Heineken Company.
Students from Abertay, Kirkwood Community College (USA), and BISM - Bucharest International School of Management in Romania collaborated in international teams to develop digital campaigns — carrying out research, identifying audiences, and presenting their ideas to a panel of academics and industry representatives.
The project is a core part of Dundee Business School’s approach to learning, giving students the chance to build practical skills in teamwork, creative problem-solving, and cross-cultural collaboration while working on real-world challenges.
Opportunities like this ensure our students graduate with the experience, confidence, and industry insight to hit the ground running.
Read more 👇
https://abertay.ac.uk/YTAy