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LJMU Sport Business

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LJMU Sport Business

Welcome to the BA (Hons) Sport Business degree at LJMU page. Want to find out more? Contact our admissions team at [email protected]

Established in 2015/2016, we deliver a contemporary and cutting edge curriculum with employability at the heart of what we do. It is reported that over the past 5 years, the business of sport in the UK has become a £20 billion-a-year industry, supporting approximately 450,000 jobs. In addition to this, "The UK sector [sports marketing and consultancy] is growing strongly: currently valued at an es

timated £500‐750m, it is forecast to surpass £1bn in revenue by 2022" (Ardi Kolah, 2013 for a report commissioned by the Department for Business Innovation and Skills)

The BA (Hons) Sport Business at Liverpool John Moores University offers you excellent placement opportunities and graduate career prospects in the fast-paced and flourishing sports industry. A programme renowned for its quality, with team awards for excellence in teaching, leadership and professional learning. There are varied work-related learning opportunities at each level of the degree that can lead to employment opportunities in the future

We provide opportunities to set up and run your own business

Excellent career opportunities in sports management, marketing, sponsorship and other areas of the sports industry.

03/04/2026

Back from a brilliant couple of days at the Young Adults and Graduate Fair in the Isle of Man.

We took a group of Level 6 students from a variety of programmes across to the event and they got the chance to network with the Isle of Man's leading employers and to discover what opportunities there are for graduate employment.

✅️ Career insights from the speaker sessions
✅️ Meeting over 50 local employers who were offering roles, grad schemes and also apprenticeships
✅️ Showcasing LBS as the place to study! 🥳

Great to meet everyone and for our students to have this opportunity....see you all next year! 🤝

21/03/2026

🚀 GUEST SPEAKER ALERT: Leigh Pomlett at the I-Club! *Open to ALL Sport Business Students*🚀

😃 I-Club invites ALL Sport Business students to a special guest speaker session for the I-Club, featuring Leigh Pomlett, taking place on Thursday, 26th March at 3pm in room JF/111a.

⚽️Leigh Pomlett will be sharing his remarkable career journey and extensive experience as the Chairman of the Board at Walsall Football Club. From an employer’s perspective, he will also discuss the specific skills and qualities he looks for in graduates entering the industry today.

👏Leigh will be sharing his incredible career journey from being a Regional CEO for international businesses to representing the logistics sector at the House of Commons and House of Lords.

🙌What’s in it for you?

✅ Direct insights into the football industry.
✅ Tips on the specific skills employers are looking for in graduates.
✅ Q&A: Your chance to ask about landing a job in Liverpool and the UK!

📍 Location: John Foster, Room 111a

🗓️ Date: Thursday, 26th March

🕒 Time: 3:00 pm

📩 Don’t miss out! If you want to book your place, please email to Victoria [[email protected]].

31/01/2026

🚀"DATA POWERING SPORT"🚀 - what a way to kick off our Future of the Sport Business module with our Level 6's yesterday!

🙌We were delighted to welcome back Ben Mackriell, Head of Intelligence at PMY (Europe, Middle East and Africa) to come and deliver a superb guest session on all things data, AI, sports analytics and how it is changing the sporting landscape.

🤓We love cutting edge, and this was exactly that.....Ben set the assessment task to ensure it is bang up to date, and he discussed a number of topics including:

🏟Venue and crowd intelligence

🤖AI and machine learning - sports evolving and driving the conversation with AI

☁️Cloud services and solutions

🏆Performance, commercial (fan engagement, sponsorship) and venue operations

🙅‍♀️"Data isn't tables, it's dynamic"

So much fantastic insights to take in and feed into the first real-world assessment task that we are starting to work on!

Loads of fantastic questions and interactions from the group.....as Ben said, always be curious, stick your hand up and ask the questions.....top advice! 👏

Onwards! 💪

23/12/2025

🥳 What....a....Semester 1! Together, we've packed in so much and it has literally flown by - time for a bit of a break, ready to go again in January!

🙏We hope you all enjoy a well‑deserved, fun‑filled break—whatever you’ve got planned! Take good care of yourselves and make sure you find some time to rest and recharge. Semester 2 will be here soon!💪

📲Whilst we will be taking some time off with our family and friends, the University will still have support available to you - the full details of this can be found on the LJMU home page and across relevant social media accounts -

Thank you all for a fantastic Semester 1 - see you in 2026!

Your Sport Business Team 🙂🎄

P.s. Good luck with the festive fixtures in the fantasy footy - it's getting serious now! 🏆⚽️

A few key points: 👇

🏢The university and most student services will close at 5pm on Tuesday 23 December 2025 and reopen on Monday 5th January 2026. The Student Life Building will be the only generally accessible building during this time.

🎄The Student Life Building will remain open 24/7 over the winter break, including Christmas Day, and security will be based at reception.

🔑Security can always be contacted via the phone number on the back of your student ID cards (0151 231 2222) or via the SafeZone App.

👋Although support services are suspended for the winter break, the Student Life Building will be open throughout the period, and Staff from Student Life and Wellbeing will be available between 10am and 4pm on:

📅Monday 29 December
📅Tuesday 30 December
📅Friday 2 January

06/12/2025

"Shoot your shot". 👊

Yesterday, we welcomed another superstar sport business alumni, Jonny Searson (Brand and Social Lead at ) to our Level 6 Business Clinic module.

Jonny took his sport business degree and has literally gone Sport x Fashion with his career! This just shows the transferability of skills and knowledge into different sectors and industries – you are smashing it! 🙌

The session covered:

🚀 Organic and paid social media marketing
🚀 Brand activations
🚀Key trends - including Sport x Fashion
🚀 A day in the life, skills needed and key challenges of the role
🚀 Top tips for university and working in this sector
🚀 Not one, but two industry relevant tasks to 'have a go' at being a social strategist and brand lead.

💡Plenty to think about– upbeat, fun, engaging, and really informative. There is SO much value to this type of learning when embedding employability within the curriculum. 🤝

Hello to some of our Level 5 students who joined us! 👋

It was a great way to end the week - THANK YOU!!! 🙌🙏

20/11/2025

🚀Sport Business X I-Club & Society: Launching "Ask I-Club"! 💬

🌍We're kicking off an exciting new Instagram series dedicated to our amazing international students!

What to expect:

👉Hear from current international students about what it is like studying Sport Business with us.

👉Get top advice and tips about what help is on offer from us and the university.

👉Celebrate the success stories of our international alumni who are now working in the global sport business industry or continuing their academic education with postgraduate study.

🙋‍♀️ The I-Club is run by our fantastic team member, Victoria, providing additional weekly academic and pastoral support for our international students - there are 13 countries represented at I-Club! Amazing! 👏

Give them a follow to find out more!

A huge thank you to Myungjin for being the very first student in our series! 🙏

Stay tuned! 🙌

Mention for CV Cafe 👀

14/11/2025

🎤What a great way to end the week!

We had a superb session today from Matt Porter, the CEO of the PDC, who travelled up to speak to our students on their Business Clinic module. Prior to his current role, in 2006 Matt was appointed as the Chief Executive of Leyton Orient FC (this made him the youngest Chief Executive in English Football, aged 26). Matt was appointed Chairman of Matchroom Multi Sport in 2021.

A super interesting session which brought a valuable and insightful industry perspective on a number of topics including:

🎯The role of the CEO of the Professional Darts Corporation

🎯The growth of darts as a sport - key factors, challenges, global expansion and future directions

🎯Player pathways and development areas (focussing on women's darts, junior darts and educational initiatives)

🎯The importance of the role of Sky and the new rights deal

🎯Digital presence and social media (importance of cross-platform content)

🎯Sponsorship and storytelling by the players

🎯Career advice, top tips and the value of gaining experience

🙏Really fortunate to hear from someone in Matt's position with his vast wealth of knowledge and experience in sport.

✅️Another key take-home point was not to be afraid to make mistakes, or to make decisions that might not work out, but importantly to always own them and then move on 👍

A super way to end the week!

We hope you all enjoyed it Level 5 and Level 6! 👋

10/11/2025

📢 UPCOMING EVENT: OPEN TO LEVEL 5 AND 6 LBS STUDENTS 👋

🙌We are delighted to be working with the LBS Business Clinic and supported by the LJMU Business Society to bring you the upcoming "Lunchtime Leaders: Inspiring Women in Business" inaugural event.

📆Join us on Wednesday 26th November, 12pm- 2pm (Redmonds Building, Room 523) to hear empowering stories and gain valuable insights from a panel of LBS alumni who have gone on to build successful careers in business.

The panel will discuss a variety of topics, including:

✅️Building Your Personal and Business Brand: Success stories and overcoming challenges.

✅️Professional Knowledge: Essential insights and key knowledge to advance your career.

✅️Career Pro Tips: Advice on how to maximise your time at university to kick-start your career after graduation.

🤓Our panellists bring diverse expertise spanning sport business, events management, marketing and digital marketing. Whether you're thinking of pursuing a role in a business or organisation, going freelance or launching a start-up, our panellists have valuable experience to help kick-start your career.

💬Following the panel discussion, there will also be a networking opportunity with a complimentary lunch: a great chance to connect with some inspiring women in business!

🔗Register via the link in our bio! 🔗

Big thanks to and the Employer Engagement Team for the help with recruiting speakers - really pleased you can attend too!

31/10/2025

"Innovative and interactive start up ideas in sport" - it's our Level 5 Tradeshow! 🥳

💡On Thursday, as part of their Entrepreneurship module, our students took part in a tradeshow to pitch their ideas to fellow students and staff.

💰The module sees the students working as teams to come up with a business idea and through a series of meetings with their mentor, they work to develop this into a saleable proposition that they then exhibit at the tradeshow.

👏Well done to all involved - developing skills, knowledge and understanding in a very practical and engaging way!

24/10/2025

It is amazing what you can achieve in 3 years.......👏

🙌 Today, we were delighted to welcome back one of our 2022 graduates who is the Marketing Manager of Hull KR, to deliver a marketing masterclass to our Level 6 students on their Business Clinic projects module. He also met with his project group as Hull KR are a host for 2 of the projects this year!

👊Tom has smashed his career since leaving us and today he delivered a superb session which provided industry insight and top tips, key areas of his role, current club developments and real life examples in a "how to" session - this provided ideas that would benefit our students with their projects as well as being a great help to all the aspiring marketers in the room.

🤓 We learned about the skills required for this role, such as, creative thinking, agility/adaptability, willingness to learn, attention to detail, meeting deadlines, communication, trend aware, leadership and analytical skills and digital literacy to name some - all things we aim to put to the test on this module through the real-world projects.

Tom covered a LOT in the time we had, which included:

📱Digital marketing and social media

🎰The NRL expansion to Las Vegas - packaging an event

🔢Protecting the algorithm

✅Marketing V's Content

🔴 Branding and re-branding - the process of changing the Robins badge - A/B testing

💬Controlling who you are speaking to - knowing your audience

🎬Producing marketing campaigns - "emotion - tagline - storytelling"

🗓 A day in the life - what Tom's week is like

🤔 Challenges - unpredictability, budget, resources

Thank you, Tom, a fantastic learning experience for our students - we are so proud of how successful you have been in a short time - keep it up! 👏👌

🔴

17/10/2025

📈Our Level 6 Business Clinic module is gathering speed and our consultancy projects are moving forwards 💪.

🙌 Today we welcomed to deliver a session on project management and leadership which provided a number of beneficial pointers, thinking points and tips about working in teams, potential barriers that may arise and how important it is to know what your communication style is in order to work in and lead effective teams (we looked at the DISC model for this).

👏Big thank you to too who joined us to give some tips from completing her business consultancy project last year on the Business with Digital Marketing programme at LJMU

👌Jess delivered a successful marketing campaign for the Corn Exchange in Manchester based upon developing strategies to increase consumer spending and footfall at Thursday Night Live events

Tips:

👉Audit - Strategy - Concept Development - "You have creative freedom with this project, if you have an idea write it down, then see if you can back it up".

👉Team conflicts may arise - but this can be a positive when it comes to idea generation.

👉Have your campaigns across multiple platforms and touchpoints both on and offline.

👉The world is changing, utilise AI to your benefit but don’t let it replace your own thoughts.

👉Set your KPIs, make your plan actionable, tailor each recommendation to achieving these.

👉Design ideas that create shareable moments.

✅️ One of the best pieces of advice for our current Level 6's starting their projects was to "Treat this project like you are a freelancer working with your first client" - we agree, be creative, be professional, take some risks, and go the extra mile for the client - you never know where this project can lead.

Happy weekend all, week 5 incoming!!! 🙌🏆

06/10/2025

📣 Panel Spotlight: Sport, Inclusion & the Future

Last Friday, LJMU Sport Business hosted their fourth annual guest panel exploring protected characteristics in the sport industry to our first year students. The discussion centred on a vital question: Has sport done enough to ensure equity and inclusion?

🎙️ Our incredible panel included:

👉Tim Masih – Sporting Equals
👉Owain Davies – Level Playing Field
👉Caoimhe O'Neill – The Athletic
👉Francis Wight – Mersey Marauders FC

Together, they unpacked:

✅ Strategies sport organisations have used to promote inclusion
✅ Gaps that still exist across the industry
✅ Bold ideas for future progress

From grassroots to elite sport, the message was clear: change is happening, but there's more to do.

💬 Thank you to our speakers for sharing their insights and challenging us to think critically about the future of sport.

Address

Redmonds Building, Brownlow Hill
Liverpool
L35UG

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.ljmu.ac.uk/study/courses/undergraduates/2020/sport-business

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