30/01/2026
At GCU London, our MSc International Marketing Programme goes beyond theory, it’s about co-creating with industry to prepare students for real-world success.
Programme Leader Julie Man designed a collaborative real marketing assessment project with Daniel Sandler, CEO & Founder of Veridox. “Integrating authentic live client briefs builds confidence, creativity, and resilience. It sharpens communication and presentation skills through live interaction—essential for future marketing leaders.”
This trimester, our students took part in a live pitch competition for Veridox.AI, delivering strategic marketing ideas and presenting live to Dan Sandler, who joined us as a guest speaker and panel judge—also providing prizes for the best pitches.
Here’s what Esther Uduebor, one of our students and a class representative, reflected about her experience:
“I enjoyed presenting real marketing ideas to a real company. Working on a live pitch made me focus on clarity, relevance, and impact to the client. It was very valuable—it helped me build confidence in presenting ideas, communicating professionally, and working in a real business context, which is especially important as an international student preparing for a global work environment. It also helped sharpen my communication skills.”
Adefemi Adewemimo, a student from the winning team shared, “This opportunity improves our confidence in the programme and its potential for career growth by combining classroom activities with industry activities, such as interacting with clients. The live pitch experience is valuable, as it prepares students for real-world experience even after graduating.”
