01/09/2026
Students are already using AI after our sessions.
The interesting question is what happens when we are no longer there to structure the thinking.
Ask AI to “make my Business Model Canvas” or “write my customer interview questions” and it can produce something polished remarkably quickly.
But polished is not necessarily the same as understood, tested or owned by the learner.
That is the idea behind Puzzle Prompts.
Take an enterprise activity you already use.
Find the smaller thinking tasks hidden inside it.
Put them in order.
Turn them into questions.
AI can then help carry some of the repeatable structure while the learner still has to provide the thinking, evidence and decisions.
Educator designs.
AI asks.
Learner builds the answer.
That is what I’ll be working on with delegates at IEEC 2026.
If you use Business Model Canvas, Value Proposition Canvas, market research, customer interviews, assumption testing or pitch practice, bring one activity you already teach and see how you might redesign the route.
Do not give them the answer.
Design the route.
PUZZLE PROMPTS
Puzzle Prompts for Extra-Curricular Enterprise Education: Guided AI Activities for Student Sessions and Follow-Up
Unai Ledesma Gorostizaga
Business Start-up Advisor
Oxford Brookes University
Brookes Enterprise Support
IEEC 2026
Workshop
2 September 2026
12:00–12:50
Official IEEC 2026 programme and session page:
https://ieec2026.exordo.com/programme/presentation/65