16/06/2026
🤩Beijing Normal University Cultural & Academic Trip 2026
✈️From 25 to 31 May 2026, Professor Edmund Lee, Associate Professor in the Department of Media and Communication (COM) at City University of Hong Kong (CityUHK), led a group of five students from the Bachelor’s and Master’s programmes on a short-term academic trip to Beijing. This study tour, organized by Beijing Normal University (BNU), aimed to deepen participants' understanding of academic and media developments in China’s capital city through visits to renowned media institutions and technology leaders.
📰As part of BNU’s annual exchange programme, COM students, along with representatives from the School of Communication at Hong Kong Baptist University, engaged in a week-long immersive experience. The itinerary included a visit to the headquarters of People’s Daily, where participants had the opportunity to explore areas such as the editing room, new media studio, and museum. This provided valuable insights into the operational practices of a leading media organization. Additionally, the group toured Tencent’s corporate headquarters, one of China’s top-tier technological companies. During this visit, Tencent staff showcased cutting-edge AI tools and discussed content creation, platform management, and web development strategies.
📽️Beyond the company tours, COM students attended seminars and workshops hosted by BNU that focused on videography. These sessions emphasized practical application, culminating in the production of a video project. The students collaborated to create an engaging video that highlighted Beijing’s Central Axis, featuring its historical landmarks, cultural heritage sites, and architectural significance.
👏🏻This invaluable experience offered participants a unique blend of academic enrichment, cultural exchange, and hands-on learning, fostering their growth as future media professionals while providing a deeper appreciation of Beijing's dynamic role in the fields of media and technology.