香港浸會大學傳理學院於1968年創立,是香港唯一提供全面本科生與研究生傳理學課程的學府。學院下設傳播系、互動媒體系及新聞系。
在四年制傳理學(榮譽)學位課程*,配合通識教育與核心傳理課程的安排,學院目前提供三大主修範疇:
遊戲設計及動畫
公關及廣告 : 提供廣告及品牌、公關兩個專修
新聞 : 開設兩個專修,分別是新聞、數碼與媒體傳播。
*從2022/23學年開始,傳理學學士(榮譽)(新聞與數碼媒體 / 公關及廣告)課程之下, 新聞與數碼媒體主修和公關及廣告主修採用聯合收生制。新聞與數碼媒體主修下的中文新聞專修和國際新聞專修將統稱新聞專修;公關及廣告主修下的組織傳播專修,將歸入公關專修。新主修-傳理學學士(榮譽) - 遊戲設計與動畫主修將採取獨立收生制。
學院亦提供多個研究生課程選擇,包括傳理學、國際新聞、傳媒管理、影視與新媒體製片管理、人工智能與數碼媒體共五個碩士學位,以及研究
式學位(哲學碩士與哲學博士)課程。
我們坐落在全新的傳理視藝大樓,讓教員得以集中教學,師生可以使用各式最新的相關教學及研究設備器材。
本學院歷史悠久,對於香港媒體和創意工業的影響力無容置疑。我們與業界一直緊密連繫,歷年來,不少校友在業內擔任要職,成就出眾,造就我們的聲譽日隆,同時成為學生汲取專業知識的泉源,亦為校友締造機會,發展人脈網絡。
我們近期舉辦不少活動,例如邀請知名電影導演、編劇、企業傳訊管理人員校友,於分享會上暢談工作經驗;「普立茲新聞獎得主工作坊」,為新聞系學生締造難能機會,與榮獲美國新聞界最高殊榮的得獎者見面交流。這些活動促進了學生日後投身相關行業的連繫。
The School of Communication (the then Department of Communication) at Hong Kong Baptist University was originally founded in 1968. It provides the only comprehensive range of programmes in communication available in Hong Kong at undergraduate and postgraduate level. Within the four-year undergraduate curriculum of the Bachelor of Communication (Honours)* programme, the School currently offers three choices of major to follow the General Education and core communications courses. These majors are:
Game Design and Animation
Journalism - Within this major, there are two concentrations: Journalism, Data and Media Communication. All provide a solid training in practical journalism skills, including the increasingly vital areas of digital and social media, grounded in a critical examination of the role of journalism and an awareness of its ethical dimension. Public Relations and Advertising - This major offer two concentrations which provides opportunities for students to practise the art of effective communication, in public relations, advertising and branding, and organizational communication contexts.
*Under the updated programme - Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising), from Academic Year 2022/23 onwards, both Journalism and Digital Media (JOURDM) Major and Public Relations and Advertising (PRA) Major will adopt broad-based admission. Under JOURDM, both Chinese Journalism and International Journalism concentrations (JOURDM) will be merged into the Journalism concentration, while under PRA, Organizational Communication concentration will be combined into Public Relations concentration. The new Major, Bachelor of Communication (Hons) in Game Design and Animation, will adopt programme-based admission. At postgraduate level, the range of options includes masters in Communication, Producing for Film, Television and New-media, International Journalism, Media Management, AI and Digital Media and research degrees (MPhil and Ph.D). Housed in a new, purpose-built building, the School offers targeted attention from faculty, as well as access to the latest equipment. The School maintains close connections with Hong Kong's media and creative industries, and given its long history and influence, it is not surprising that many of the most senior positions in these industries are occupied by its alumni. These relationships confer the vital asset of reputation as well as providing a resource of expertise to current students and offering networking opportunities for alumni. The Alumni Sharing Forum, featuring distinguished film directors, screenwriters, communication directors who graduated from the School; and the Pulitzer Prize Winners Workshop, which gives students access to winners of the United States' most prestigious award for journalism, are all recent examples of events organised by the School to foster connections with the industries and global talents in which its current students will work in the future.