18/06/2026
【NEOM Double Research Seminar】
Today, our LMS Professor and Network of Empirical Operations Management (NEOM) Founding Director, Prof. Chris Lo, moderated a hybrid double research seminar featuring Prof. Xiande Zhao, the JD.COM Chair Professor at China Europe International Business School (CEIBS) and a global leader in operations and supply chain management, alongside Prof. Qiang Wang, School of Management, Xi'an Jiaotong University.
In the first session, Prof. Wang explored how the China-U.S. trade conflict drives Chinese listed firms to strategically reconfigure their supply chains. The research reveals how companies mitigate geopolitical risks by reshaping their supplier and customer networks to reduce dependence on single markets. In the second session, Prof. Zhao pivoted to technology and consumer behavior, demonstrating how blockchain-based track-and-trace technology can reduce online product returns by an impressive 47%. Using large language models (LLMs) to analyze consumer reviews, the study proves that blockchain's value extends far beyond backend efficiency to positively influence consumer psychology and trust.
Thank you to our global audience for joining us both in person and virtually for these outstanding presentations!
#理大