AIM:
The overall aim of this programme is to facilitate the further personal and intellectual development of students, encompassing the skills of analysis, interpretation and synthesis within their chosen field of knowledge. Participants will be required to adopt innovative and creative approaches to business related issues and analyse critically business and management problems in a national, int
ernational and global context. Students may choose to specialise in one of the streams listed below, or take a combination of two electives from one stream and one elective from another stream to graduate with a Master of Business. By taking three electives from the same stream, graduates will be conferred with a Master of Business in their stream of choice e.g., Master of Business in Enterprise & Innovation. Specialist Modules:
Marketing Stream:
Strategic Marketing Management, Contemporary Issues in Marketing, Applied Marketing Communications
Enterprise & Innovation Stream:
Innovation and Creativity, Enterprise Finance and Law, New Venture Management and Growth
Tourism Stream:
Strategic Issues in Tourism, Tourism Business Development, Destination Marketing & Sales
Course Duration & Delivery
2 Years Part-time (4 semesters - Sept to Sept)
Time: Wednesday 6.30pm - 9.30pm; and Friday 3.00pm - 9.00pm
Each semester is of 15 week duration (including examinations). Presentation of course consists of lectures, tutorials, case studies, visiting lectures, and site visits. Stage 1/Semester 1 - Wednesday & Friday
Stage 1/Semester 2 - Friday only
Stage 2/Semester 1 - Wednesday & Friday
Stage 2/Semester 2 - Research Dissertation
Admission Requirements:
Applicants who have a minimum of an Honours Bachelor of Business or cognate degree (Level 8) or cognate discipline (H2.2) or an approved equivalent qualification are eligible to apply for entry to the programme. Department (s): Organisation & Professional Development, Marketing & International Business, and Tourism & Hospitality. Location: MTU Bishopstown Campus
Professional Accreditation: MTU & QQI
ECTS Credits:
Department(s)
Organisation and Professional Development
