03/09/2026
Most AI strategies start with the wrong question.
“What can we do with AI?” comes before “What problem are we actually trying to solve?”
That’s how organisations end up applying AI to challenges rooted in broken workflows, poor orchestration or an operating model that no longer works.
In this video, Matthew Atherfold explores the decisions leaders need to make before AI can deliver real value.
Lead in AI helps leaders identify the right opportunities, build the investment case and leave with a practical strategy and roadmap for their organisation.
Watch the video below.
Lead in AI begins on 5 November at IMI Campus, Dublin: https://lnkd.in/e8qdnccf