Symbiosis School of Media & Communication, Bengaluru, (SSMC-B) established in 2009 has carved a niche in the field of Media and Communication education through its 2-year full time MBA program in Communication Management, with an industry relevant contemporary curriculum focusing on IMC and Media Analytics. Our research-oriented faculty equip our media trainees with tools and techniques of strateg
ic media communication including digital strategies to have a competitive advantage as professionals in today’s dynamic media world. This programme is structured to keep students at the forefront of modern media and management practices through innovative pedagogy blending theoretical knowledge with practical application. Hands-on experience through practical workshops, real challenges, and real-time industry projects working alongside industry professionals as mentors, our students develop skills ready to succeed in this increasingly competitive sector, making them highly employable. The academic program is engaging, delivered through a pedagogy that includes group discussions, case studies, experiential learning, seminars, workshops, industry projects and internships that enhance the industry-academia interface, social responsibility projects that sensitize future communication professionals to societal issues and needs. Equal emphasis is laid upon co-curricular activities channelized through specialization aligned clubs and sports. The modern infrastructure caters to the needs of students and the expansive, inviting ambience of SSMC-B has all the facilities of a top- notch institute of this stature. SSMC-B aims to serve the multi-faceted needs of the media and communication industry in particular, and the society in general, through education, training and research. It seeks to train students to be competent, responsible and innovative professionals in the media industry sector, through a program structure that offers students an academic rigour blended with industry inputs. SSMC-B’s MBA (CM) program has an impeccable reputation as it has been designed to raise the bar of learning, encompassing the best of practices and trends in the field, enabling the students to build upon their existing knowledge through a spirit of enquiry, creativity and innovation. Semester I: In the first semester the students are introduced to common courses in media and management as well as introductory courses in the specialization areas such as Advertising, PR relevant to IMC and foundation courses in Media Analytics. Semester II: In the second semester the students are introduced to core modules exploring key elements of business management and also study media issues in depth. Unique modules such as Digital Media Management, Branding and the Media courses offered explore the very latest developments in this dynamic industry, followed by intensive internship to work in the fields applying the theoretical knowledge they have learnt in the preceding semesters. Semester III: The third semester allows students to choose from one of the two specializations IMC and Media Analytics. Through the academic rigour and the interactive teaching-learning process, students gain knowledge and skills and are equipped to innovatively plan, design, evaluate and produce marketing communication projects embedded with new media technology. Semester IV: The fourth semester includes courses at an advanced level in the two areas of specialization such as advanced strategic management, data analytics, account planning models and practices and also ethics and law, so as to ready them with understanding of society, culture and ethical values as a well-rounded professional entering the media and communication industry. Student Orientation
The academic session begins with an orientation where students are exposed to a series of lectures by professionals giving them an overview of the media industry, besides team building interactive games and exercises. The academic program is highly engaging delivered through an interactive pedagogy that includes group discussions, case studies, seminars, workshops, guest lectures, industry projects and internships that enhance the industry-academia interface, social responsibility projects that sensitize future communication professionals to societal issues and needs. Continuous teaching-learning evaluation is conducted through assignments that help students raise the bar for themselves and at the same time be updated with the latest in the media sector. Coupled with the continuous evaluation process are mandatory industry internships that groom our media trainees for final placements. Equal emphasis is laid upon co-curricular activities channelized through specialization aligned clubs and sports making them professionals with the right skills and attitude towards their chosen profession.
