The Development Communication Programme was started in 2002 as a Diploma Course at AJK MCRC, Jamia Millia Islamia University. Since then the course has gained substantial demand in the Development sector. Considering the demand of the programme by the development professionals, it has been converted into a Master Degree Programme from 2013. in Development Communication attempts to create developme
nt communication strategists who can make effective and strategic interventions in various development processes. To this end, the course attempts to train students to understand the use and potential of traditional and contemporary media such as print, radio, video, television and street theatre while educating them about the specific social issues in order to make effective behavior change communication. During the course the students will learn to formulate media strategies by designing and producing appropriate media content for dissemination. On completion of their course, the students are expected to get employment with developmental agencies, media set ups, research & training centers and governmental and non-governmental organizations as development communication strategists and media practitioners.
