22/06/2026
13th AIM-AMA Sheth Foundation Doctoral Consortium
Meet Your Faculty Mentor-Prof. Moutusy Maity
A distinguished marketing scholar and globally recognized expert in digital marketing, consumer technology, and marketing analytics.
Prof. Moutusy Maity is Associate Professor in the Department of Marketing Management at Southampton Business School, University of Southampton, UK. With an accomplished academic career spanning leading institutions including IIM Lucknow, IIM Bangalore, and the University of Wisconsin–Whitewater, her research has significantly advanced our understanding of how digital technologies influence consumer behavior, business strategy, and societal outcomes.
Her pioneering work explores consumer interactions with emerging technologies, social media, e-commerce platforms, online reviews, influencers, mobile commerce, and digital ecosystems. Through her research, Prof. Maity continues to provide valuable insights into the evolving relationship between technology, consumers, and markets in the digital age.
Research Areas
• Digital Marketing
• Consumer Technology & ICT
• Social Media & eWOM
• Marketing Analytics
"Understanding digital consumers is key to shaping the future of marketing in an increasingly connected world."
Be part of the 13th AIM-AMA Sheth Foundation Doctoral Consortium hosted by IIM Jammu, and gain invaluable insights from a scholar whose research continues to influence digital marketing theory, consumer behavior, and technology-enabled business practices globally.
This unique platform offers doctoral scholars an opportunity to engage with globally renowned faculty, strengthen their research capabilities, and contribute to advancing management knowledge through innovative, impactful, and future-focused research.
Join us at IIM Jammu for an extraordinary doctoral learning experience and discover how emerging technologies are transforming consumers, businesses, and society.