13/05/2025
Two Insightful MBA Research Studies from Shriram School of Business Studies
Explore how online shopping satisfaction is shaped by product quality, delivery speed, pricing, and customer service in a study by Akrati Gupta, Kajal Gurjar, Vaishali Savita, Ajay Gurjar, Devansh Lodhi, and Shayna Ansari.
Also, discover how television advertising influences consumer buying decisions through emotional appeal, brand trust, and recall in a study conducted by Khushi Pachouri, Aman Vyas, Sonam Sharma, Chetan Srivas, Aditya Rajput, and Brijesh Yadav.
Both research papers were proudly presented by MBA students of Shriram School of Business Studies, Banmore Morena, at the Two-Day International Conference on Innovative Practices in Media, Business & Humanities held on May 9β10, 2025, organized by Makhanlal Chaturvedi National University of Journalism and Communication, Datia Campus.