28/04/2026
What does it take to change behaviour?
As part of the SMP 99 Project Defence at Lagos Business School, Group 1 took on a problem many urban communities quietly live with.
In cities like Lagos, over 70% of plastic waste is not properly managed, and a large share of drainage blockages can be traced back to it, contributing to urban flooding.
Instead of stopping at awareness, the team worked within Ikota and Onigbogbo (Maryland) to test a more practical approach. In partnership with Africa, they combined education, community engagement, and data tracking to drive a recycling intervention.
60 students were engaged at Ikota Primary School, and over 1,200 people were reached through awareness efforts.
Led by Chinenye Umunna and , the results were clear: 54 community members participated, 56.2kg of PET bottles were recovered in a day, and plastic recovery increased by 258.9% within just 7 days.
This is what it looks like when learning moves beyond theory into real impact.
We’ll be spotlighting more projects in the coming weeks.
If you’re ready to build solutions that work in the real world, explore our programmes through the link in our bio