18/05/2020
The Basics of Professional Printing
Print isn't going anywhere.
Think about it: at the end of an exceptionally long day of work, do you feel compelled to get on your computer and read articles online or cozy up on your couch with a book? Have you ever felt sick from staring down at your tablet too long, or squinting into your phone?
Screen time drains our mental resources faster than looking at printed content, and screen content can actually make it harder to consume information in an “intuitive and satisfying way”, according to the Scientific American.
It doesn't matter if you're a marketer hoping to stand out from your competition or a business owner looking to reach new customers on a different channel: printed content will always appeal deeply to people from every walk of life.
Here's a primer on what to expect from (and how to get the most out of) the professional printing process.
The Wide World of Printers
There are a lot of printing options and they can seem overwhelming at first. Some printers, like the old dot matrix, had a short time in the spotlight before being replaced by more attractive options. Meanwhile newer inventions, like 3D printers, may be a bit too expensive for mass use just yet — cool as they are to read about.
We've boiled the list down to four main types of printing. Here's a bit on how each of these methods works, along with which projects they're best suited for.
Desktop Printing
What is it?
Chances are you've used a desktop printer before. Desktop printers include simple consumer grade printers all the way up to larger, feature-loaded office printers that can crank out thousands of copies at breakneck speed. Desktop printers come in three variations: inkjet printers, laser printers, and photo printers.
How does it work?
Desktop printers are usually small to medium-sized devices that connect to a wireless network or through a cable to receive print jobs from local computers.
