03/06/2026
Onto our ELECTIVE papers for Sem 2. COMMUNICATION RESEARCH METHODS (MFCO 205 / 305) is led by Dr Rachel Billington. In this paper, students will learn crucial qualitative, and quantitative methodologies for analysing media content and audience data. Dr Billington is an expert in this area, having recently published a highly praised monograph on young men's use of social media in Aotearoa. Her research was anchored in interviews and social media analysis, making her well-placed to lead this paper!
https://www.otago.ac.nz/courses/papers?papercode=MFCO205