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NWU College of Business Education, Laoag City (2026)

11/12/2025

COBE InnoVentures Summit 2025 Spotlights Northwestern University’s Rising Innovators
SM City Laoag, December 11, 2025

The College of Business Education (COBE) of Northwestern University once again affirmed its central role in Region 1’s innovation ecosystem as it staged the COBE InnoVentures Summit 2025, a premier showcase of creativity, entrepreneurial imagination, and market-driven innovation. Held at SM City Laoag for the second consecutive year, the summit featured the outstanding outputs of 3rd- and 4th-year BSBA students and the College of International Hospitality and Tourism Management (CIHTM) under the mentorship of Prof. Eric S. Parilla, DBA, FBE.

The day opened with an inspiring keynote message from Cris Delgado, Regional Director of the Wadhwani Entrepreneur Network (WEN) Southeast Asia. His talk, “From Idea to Impact: Launching a Scalable Student Startup in the Philippines,” challenged NWU students to transcend traditional classroom outputs and embrace a mindset of scalability, sustainability, and problem-solving for national development.

In the afternoon, the highly anticipated Pitching Competition brought forward the most promising ideas of the year. CIHTM’s “Asparagus Pasta” emerged as Best Pitch, demonstrating culinary innovation with strong market potential and a sustainability-oriented value proposition. Among BSBA exhibitors, the Durian Cologne project captivated judges and mall spectators alike, winning Best Booth for its creative product display and compelling brand narrative. Meanwhile, the standout award for Best Innovative Product went to BSBA’s Cow Dung Paper, a breakthrough concept that transforms agricultural waste into a functional, eco-friendly material aligned with the circular economy.

Beyond the competition results, the InnoVentures Summit underscored COBE’s strategic mission of cultivating innovators, startup founders, and future industry disruptors. Serving as a catalyst within the broader innovation ecosystem of Ilocos Norte and Northwestern University, COBE continues to connect academe, industry, government, and community partners—ensuring that student ideas evolve into viable ventures that address real-world challenges.

With strong faculty mentorship, institutional support, and growing partnerships like Wadhwani Foundation, the COBE InnoVentures Summit 2025 stands as a testament to Northwestern University’s commitment to shaping the next generation of Filipino innovators

03/12/2025

Happy Birthday, Prof. Jerry Castro Jr.! 🎉

We are so lucky to celebrate with you, your special day, and the difference you make as one of our dedicated COBE faculty members. Thank you for being a supportive mentor and an inspiring teacher to many of us.

We appreciate your hard work, your patience, and the way you always guide students with kindness and understanding. Your passion for teaching and helping others truly inspires everyone around you.

Wishing you good health, more blessings, joy, and success in everything you do. You truly deserve all the happiness today.

Happy birthday, Prof. Jerry!
We are grateful to you!

28/11/2025

𝗖𝗢𝗕𝗘 𝗙𝗮𝗰𝘂𝗹𝘁𝘆 𝗮𝗻𝗱 𝗦𝘁𝘂𝗱𝗲𝗻𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝘁𝗵𝗲 𝟱𝘁𝗵 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗜𝗜𝗔𝗥𝗜

𝙉𝙤𝙧𝙩𝙝𝙬𝙚𝙨𝙩𝙚𝙧𝙣 𝙐𝙣𝙞𝙫𝙚𝙧𝙨𝙞𝙩𝙮 𝙤𝙣𝙘𝙚 𝙖𝙜𝙖𝙞𝙣 𝙙𝙚𝙢𝙤𝙣𝙨𝙩𝙧𝙖𝙩𝙚𝙙 𝙞𝙩𝙨 𝙜𝙧𝙤𝙬𝙞𝙣𝙜 𝙜𝙡𝙤𝙗𝙖𝙡 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙛𝙤𝙤𝙩𝙥𝙧𝙞𝙣𝙩 𝙖𝙨 𝙛𝙖𝙘𝙪𝙡𝙩𝙮 𝙢𝙚𝙢𝙗𝙚𝙧𝙨 𝙖𝙣𝙙 𝙨𝙩𝙪𝙙𝙚𝙣𝙩 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝𝙚𝙧𝙨 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝘾𝙤𝙡𝙡𝙚𝙜𝙚 𝙤𝙛 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 (𝘾𝙊𝘽𝙀) 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙚𝙭𝙘𝙚𝙥𝙩𝙞𝙤𝙣𝙖𝙡 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚𝙨 𝙖𝙩 𝙩𝙝𝙚 5𝙩𝙝 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙤𝙣 𝙤𝙛 𝙩𝙝𝙚 𝙄𝙄𝘼𝙍𝙄. With multiple wins across categories, COBE proudly emerged as one of the strongest contingents in this year’s prestigious international event.

Leading the victory were COBE’s faculty researchers showcased their remarkable talent and academic rigor. 𝐆𝐫𝐚𝐜𝐡𝐢𝐞𝐥 𝐃. 𝐀𝐧𝐜𝐡𝐞𝐭𝐚 𝐬𝐞𝐜𝐮𝐫𝐞𝐝 𝐭𝐡𝐞 𝐆𝐫𝐚𝐧𝐝 𝐖𝐢𝐧𝐧𝐞𝐫 𝐀𝐰𝐚𝐫𝐝 𝐢𝐧 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝟑 (𝐆𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐋𝐞𝐯𝐞𝐥), marking one of the event’s highest recognitions. Meanwhile, 𝐑𝐨𝐠𝐞𝐫 𝐌𝐨𝐫𝐢𝐥𝐥𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞𝐝 𝐭𝐡𝐞 𝟐𝐧𝐝 𝐑𝐮𝐧𝐧𝐞𝐫-𝐔𝐩 𝐀𝐰𝐚𝐫𝐝, further strengthening Northwestern University’s dominance in the graduate research category.

Also, 𝐃𝐫. 𝐄𝐫𝐢𝐜 𝐒. 𝐏𝐚𝐫𝐢𝐥𝐥𝐚, 𝐕𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐟𝐨𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡, 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐰𝐡𝐨 𝐜𝐥𝐢𝐧𝐜𝐡𝐞𝐝 𝐭𝐡𝐞 𝐚𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐁𝐞𝐬𝐭 𝟑-𝐌𝐢𝐧𝐮𝐭𝐞 𝐓𝐡𝐞𝐬𝐢𝐬 (𝟑𝐌𝐓) 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. His outstanding delivery demonstrated not only mastery of content but also COBE’s commitment to research excellence and international competitiveness.

Undergraduate researchers advised by Dr. Parilla likewise achieved outstanding recognition. Teams led by student researchers 𝐑𝐨𝐜𝐡𝐞𝐥𝐥 𝐃. 𝐃𝐨𝐦𝐢𝐧𝐠𝐨, 𝐏𝐡𝐨𝐞𝐦𝐞𝐥𝐚 𝐇𝐚𝐧𝐧𝐞𝐥𝐢𝐞 𝐏𝐢𝐞𝐝𝐚𝐝, 𝐙𝐚𝐲𝐜𝐡𝐞𝐥𝐥𝐞 𝐂𝐥𝐲𝐳𝐚 𝐓𝐚𝐦𝐚𝐲𝐨, 𝐑𝐚𝐞 𝐀𝐧𝐠𝐞𝐥𝐢𝐜𝐚 𝐃. 𝐏𝐚𝐥𝐦𝐚, 𝐂𝐥𝐚𝐫𝐞𝐧𝐜𝐞 𝐏. 𝐂𝐨𝐥𝐨𝐦𝐚, 𝐋𝐲𝐫𝐚 𝐉𝐨𝐜𝐞 𝐂. 𝐌𝐚𝐧𝐠𝐥𝐚𝐥-𝐥𝐚𝐧, 𝐑𝐚𝐢𝐳𝐚 𝐂𝐚𝐫𝐢𝐥𝐥𝐨, 𝐄𝐚𝐫𝐥 𝐉𝐞𝐦𝐬𝐜𝐞𝐧 𝐂. 𝐋𝐨𝐩𝐞𝐳, 𝐂𝐚𝐫𝐥 𝐍𝐢𝐜𝐨𝐥𝐚𝐢𝐡 𝐃𝐨𝐦𝐢𝐧𝐠𝐨, 𝐀𝐬𝐡𝐥𝐞𝐲 𝐉𝐚𝐧𝐞 𝐂𝐫𝐢𝐬𝐭𝐨𝐛𝐚𝐥, 𝐌𝐲𝐥𝐞𝐧𝐞 𝐌𝐞𝐧𝐨𝐫, 𝐚𝐧𝐝 𝐅𝐫𝐢𝐭𝐳𝐢𝐞 𝐇𝐚𝐳𝐞𝐥 𝐑𝐢𝐠𝐚𝐭𝐞𝐬 were prominently featured for their high-quality research entries. Their presentations demonstrated COBE’s strong foundation in research training and mentorship.

The victories reflect the college’s unwavering dedication to nurturing globally competitive researchers through rigorous instruction, intensive mentoring, and active participation in international academic events. With Dr. Parilla’s leadership and the strong research culture of COBE, Northwestern University continues to elevate its status in the international academic arena.

The outstanding results at IIARI reaffirm the university’s commitment to positioning Region 1—and the Philippines—at the forefront of research innovation, excellence, and global engagement. Congratulations to all COBE faculty and researchers for bringing pride and honor to Northwestern University!

28/11/2025

The College of Business Education proudly participated in the 2nd International Conference on Entrepreneurship and SME Development (IC-ESMED) 2025, held on November 27–28, 2025 at the University of the Philippines, Diliman, Quezon City.

Representing COBE were Dr. Jocelyn G. Evangelista, Dean of the College of Business Education, and Prof. Jerry Castro Jr., faculty member of COBE.

The conference gathered scholars, practitioners, and industry experts from various institutions to discuss innovative approaches, research insights, and emerging trends in entrepreneurship and small-to-medium enterprise development.

Their participation signifies COBE’s continuous commitment to academic excellence, research engagement, and strengthening partnerships that enhance entrepreneurial education.

27/11/2025

NWU Professor Dr. Eric S. Parilla Recognized in Indonesia for Global Lecture on Social Entrepreneurship

Jakarta, Indonesia — November 27, 2025.
Northwestern University (NWU) continues to strengthen its global academic footprint as Prof. Dr. Eric S. Parilla, Vice President for Research, Community, Social Development & Internationalization, received a Certificate of Appreciation from Universitas Persada Indonesia YAI for serving as a distinguished speaker in their General Lecture Series.

In his talk, Dr. Parilla highlighted emerging models of social entrepreneurship across the ASEAN region, emphasizing innovative solutions driven by youth, technology, and inclusive development frameworks. He also underscored the importance of cross-border collaboration in building resilient communities and supporting sustainable enterprise growth.

The recognition reflects NWU’s expanding internationalization efforts, particularly through partnerships, student mobility, and global lecture exchanges. It also reinforces the university’s commitment to promoting research-driven, socially responsible education in the ASEAN community.

This engagement marks another milestone in NWU’s mission to champion global academic excellence and foster stronger ties with international partner institutions.

25/11/2025

NWU Faculty Take the Lead in Global Lecture Series at Universitas Persada Indonesia YAI

Northwestern University (NWU) once again demonstrated its growing influence in the international academic landscape as its faculty members played major roles in the Global Lecture Series hosted by Universitas Persada Indonesia YAI (UPI Y.A.I) on 25 November 2025. Held at Auditorium Building B, the full-day event brought together experts, students, and academic leaders to engage in meaningful dialogue on tourism, digital transformation, and artificial intelligence.

Morning Session: NWU Faculty Highlight Sustainable Tourism in the Digital Age

The morning session opened with welcoming remarks led by UPI Y.A.I officials, followed by an inspiring message from Prof. Eric S. Parilla, NWU Vice President for Research, Community, Social Development, and Internationalization. Prof. Parilla reaffirmed NWU’s commitment to cross-border collaborations and its mission to nurture globally competent leaders.

The core of the morning lecture centered on “Sustainable Tourism Development in the Digital Era,” where NWU faculty members Mr. Mark Dio F. Palcon and Mr. Romel S. Gerson served as distinguished resource speakers. Their presentation delved into how digital tools, data analytics, and sustainable frameworks are reshaping the tourism and hospitality sectors in Southeast Asia.

Their active involvement showed NWU’s strong academic leadership in tourism and hospitality management, reinforcing the university’s reputation as a key player in interdisciplinary, future-forward learning.

Afternoon Session: NWU Shares Expertise on AI and the Global Economy

The afternoon continued this momentum as NWU took center stage once more. Prof. Dr. Eric S. Parilla delivered the headline lecture titled “The Economic Impact of AI: Opportunities and Challenges in the Global Market.”

Drawing from his background in research and analytics, Prof. Parilla provided students and faculty with a comprehensive perspective on artificial intelligence—its disruptions, promises, limitations, and transformative role in global economies. He emphasized responsible and ethical AI adoption, a message that resonated strongly with UPI Y.A.I participants.

The session concluded with a productive Q&A moderated by Dr. Choirul, followed by certificate awarding ceremonies and a group photo session symbolizing unity and partnership.

Strengthening ASEAN Academic Collaboration

Both sessions highlighted the growing partnership between NWU and UPI Y.A.I as part of the Student Mobility and Faculty Global Lecture Series. Through the participation of NWU faculty as speakers and thought leaders, the university continues to elevate its international presence and solidify its position as a forward-looking institution committed to academic excellence and global engagement.

The event ended with NWU delegates being guided back to their hotel, carrying with them strengthened networks, new knowledge, and deeper collaboration opportunities.

NWU remains steadfast in its mission to empower both its faculty and students through global platforms, ensuring that Philippine higher education remains visible, relevant, and influential in the ASEAN region

16/11/2025

UPHSL Graduate School Hosts Webinar on Sustainable Leadership with Dr. Eric S. Parilla

November 16, 2025 — Biñan, Laguna. The University of Perpetual Help System Laguna (UPHSL) Graduate School successfully conducted a specialized doctoral seminar titled “Sustainable Leadership: Balancing People, Planet, and Profit”, featuring respected academic leader and resource speaker Dr. Eric S. Parilla, DBA, FBE. The virtual session, held from 9:00 to 11:00 AM via Google Meet, gathered doctoral students, faculty members, and professionals from various fields.

The program opened with Dr. Susana C. Bautista, Associate Dean of the Graduate School, who delivered warm welcome remarks emphasizing UPHSL’s commitment to producing future-ready leaders capable of addressing global challenges through responsible and ethical leadership.

During the webinar, Dr. Parilla presented an in-depth discussion on Sustainable Leadership, highlighting its core principles such as long-term thinking, ethical governance, systems thinking, and stakeholder engagement. He explained how leaders today must balance the needs of people, protect the planet, and sustain profitability—the foundational pillars of the Triple Bottom Line.

Dr. Parilla also emphasized the relevance of sustainable leadership in the Philippine context, citing climate vulnerability, digital disruption, and persistent social inequalities as key areas requiring responsive, compassionate, and forward-thinking leaders. He further shared practical frameworks, including ESG integration, environmental initiatives, circular economy strategies, and people-centered approaches like DEI, psychological safety, and ethical labor practices.

Participants actively engaged through the Q&A segment, reflecting strong interest in applying sustainable leadership within their workplaces, institutions, and communities.

The session concluded with acknowledgments to Dr. Parilla for his timely and insightful presentation, as well as to the UPHSL Graduate School team—led by faculty member Karen Isanan, who facilitated and moderated the event.

With this successful webinar, UPHSL continues its mission of cultivating doctoral graduates who lead with integrity, innovation, and sustainability in an evolving global landscape.

14/11/2025

NWU Hosts Global Webinar on “Farm to Fork” With Lincoln University’s Dr. Jacob Kambuta

Northwestern University, through the Research, Community, Social Development, and Internationalization (RCSDI) Office and the College of Business Education (COBE), successfully hosted an international webinar on “Farm to Fork: A Social Entrepreneur’s Journey—Aligning Small-Scale Agriculture with Global Goals,” featuring Dr. Jacob Kambuta of Lincoln University, New Zealand, on November 14, 2025.

The session, attended by more than 70 faculty members, students, and industry partners, explored how small-scale agriculture can integrate sustainability, innovation, and social entrepreneurship to address global food system challenges. Dr. Kambuta presented the Farm-to-Fork Value Chain, highlighting four key stages—Production, Processing, Distribution, and Consumption—and demonstrated how each stage contributes to transparent, traceable, and climate-responsive food systems.

A key portion of the webinar focused on the alignment of the Farm-to-Fork model with the United Nations Sustainable Development Goals (SDGs), particularly SDG 2 (Zero Hunger), SDG 3 (Good Health), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action). Dr. Kambuta emphasized that empowering small-scale farmers is essential to achieving global targets for food security, biodiversity preservation, and climate mitigation.

The speaker also discussed European Union (EU) 2030 targets, including reductions in pesticide use, fertilizers, and antimicrobials, as well as increasing organic farming practices. However, he noted the difficulties social entrepreneurs face, such as regulatory hurdles, market entry barriers, and the “mission vs. margin” dilemma, where maintaining affordability and sustainability can conflict with profitability. Dr. Kambuta stressed the importance of patient capital—long-term investment that prioritizes social impact.

Participants expressed appreciation for the webinar’s relevance, especially as the Philippines continues to navigate issues in food systems, climate vulnerability, and agricultural productivity. The event also strengthened the growing academic partnership between Northwestern University and Lincoln University, paving the way for future collaborations in research, innovation, and agricultural development.

The Farm-to-Fork webinar stands as a testament to NWU’s commitment to internationalization, sustainability, and community-centered solutions, equipping students and educators with global perspectives that can drive local transformation.

04/11/2025

Congratulations to our New CPAs!

The College of Business Education of Northwestern University proudly celebrates the outstanding achievement of our newly licensed Certified Public Accountants who successfully passed the October 2025 CPA Licensure Examination!

Your dedication, perseverance, and commitment to excellence have brought pride and honor to Northwestern University. This milestone reflects not only your hard work but also the guidance of your mentors and the unwavering support of your families.

Your COBE and Northwestern family are beyond proud of you — our new CPAs!

03/11/2025

COBE Monthly Webinar Series Features Lincoln University Expert on Sustainable Agri-Entrepreneurship

Laoag City, Philippines — The College of Business Education (COBE) of Northwestern University (NWU), in partnership with the Office of Research, Community, Social Development, and Internationalization (RCSDI), is set to hold another insightful session of its COBE Monthly Webinar Series titled “From Farm to Fork: Building Sustainable Agri-Entrepreneurship Models” on November 14, 2025 (Friday), from 10:00 AM to 12:00 PM via Zoom.

The upcoming session will feature Dr. Jacob Kambuta, a distinguished faculty member from the Faculty of Agriculture and Commerce, Lincoln University, New Zealand. Dr. Kambuta will share his expertise on sustainable agricultural value chains, highlighting how farmers, entrepreneurs, and communities can build profitable yet environmentally responsible agribusiness models.

This event forms part of COBE’s continuing commitment to promote global collaboration, innovation, and sustainability in business education. According to Dr. Eric S. Parilla, Vice President for RCSDI and Professorial Chair in Social Entrepreneurship, the webinar reflects NWU’s effort to bridge academic learning with practical, community-based applications. “Through the COBE Monthly Webinar Series, we bring global perspectives closer to our students and local stakeholders, nurturing responsible and innovative business leaders for the future,” Dr. Parilla shared.

The COBE Monthly Webinar Series continues to serve as an avenue for international academic engagement, supporting NWU’s broader goals of research excellence, entrepreneurship development, and alignment with the United Nations Sustainable Development Goals (SDGs)—particularly those related to Zero Hunger, Economic Growth, and Sustainable Communities.

This upcoming collaboration with Lincoln University also paves the way for future initiatives, including faculty research exchanges, student mobility programs, and applied agricultural innovation projects—strengthening NWU’s role as a leader in sustainable and globally relevant business education.

28/10/2025

Take the next step toward your global goals with NWU IELTS under the Center for English Studies of Northwestern University. Our IELTS preparation program is designed to equip test takers with the right skills, strategies, and confidence to perform their best on exam day.

Whether you are pursuing further studies, career opportunities, or migration abroad, NWU provides accessible and world-recognized IELTS training that is open to all nationalities. Experience quality instruction, supportive mentorship, and an environment that values your growth.

For inquiries, email [email protected] or register at https://bit.ly/NWUIELTSreg.

27/10/2025

A Celebration of a Beautiful Journey: Happy Birthday and Happy Retirement, Ma'am Berlin Dalunag!

Today, we honor not just a teacher, but a mentor, leader, and inspiration whose passion for education has touched countless lives.

Ma'am Berlin Dalunag has been a guiding light in the College of Business Education, nurturing minds, shaping values, and inspiring generations of students and colleagues through her dedication, compassion, and commitment to excellence.

As we celebrate her birthday, we also celebrate the legacy she leaves behind, a legacy of knowledge, kindness, and genuine care for the people she worked with and the students she taught.

Ma’am Berlin, your journey as an educator may be coming to a close, but your influence will continue to live on in the hearts of everyone you’ve inspired. You have not only shared lessons from books but also lessons for life, about perseverance, humility, and purpose.

On your special day, we wish you nothing but happiness, good health, and endless blessings as you enter this new and well-deserved chapter of your life. May your retirement be filled with laughter, peace, and all the joys you’ve given to others through the years.

Thank you for your years of service, love, and dedication to our College. You will always be a part of the COBE family.

From your COBE Family with love and gratitude we wish you a Happy Birthday and Congratulations on your Retirement, Ma'am Berlin Dalunag!

NWU College of Business Education

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