27/08/2026
How might train travel become a richer journey, not just a way to reach a destination? 🚆✨
In collaboration with Norrtåg, our first-year MFA Interaction Design students explored how rail travel across northern Sweden could create deeper connections with places, people and local culture.
Through field research, stakeholder engagement and iterative prototyping, they developed service concepts that extend the travel experience before, during and after the journey. The projects explore themes of discovery, belonging, collective storytelling and passenger agency, demonstrating how service design can create more meaningful and engaging mobility experiences.
Which concept would you most like to experience on your next train journey? 👇
Image 1 | Extended Norrtågland
A service ecosystem that transforms Norrtåg into a gateway to discovery, helping travellers build anticipation, uncover local experiences and reflect on their journeys long after they return home.
Designed by Pius Burkhart, William van der Bijl, Yadu Sharon & Leon Burg.
Image 2 | Echo Tracks
A digital and onboard platform that enables passengers to share stories, knowledge and experiences, building a collective map of northern Sweden through train travel.
Designed by Isak Steinnes Christoffersen, Yijing Zhang & Helen Frank.
Image 3 | Everyone's On Board
A service concept that fosters inclusion, participation and shared responsibility, creating a more supportive and socially connected travel experience for passengers.
Designed by Ougezihan Xieraili, Alma Bengtsson, Mark Vedberg & Aditi Singh.
Image 4 | Creating a Sense of Agency
A collection of analogue and digital interventions that empower passengers to shape their own journey experience, supporting both practical needs and moments of play, creativity and connection.
Designed by Tishya Maini, Kacper Skup Prochownik & Pola Kolodziej.