NUS Business School, National University of Singapore

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NUS Business School, National University of Singapore

One of the leading Business Schools in Asia!
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NUS Business School, which is part of the National University of Singapore, is ranked as one of the top business schools in Asia by publications and organisations such as the Financial Times, the Economist Intelligence Unit and QS Top MBA. With a range of undergraduate, graduate and executive education programmes - in English as well as in Chinese – the school provides management thought leadershi

p from an Asian perspective, which is reflected in its research, teaching and industry outreach. Established in 1965, the school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) for having met the highest standards for business education. It is also the first business school in Asia to be a full academic member of CEMS, an alliance of leading business schools and multinationals.

11/09/2026

Why do consumers trust de-influencers more than traditional influencers?

In the latest episode of Faculty Fridays, Dr Samer Elhajjar (Department of Marketing) explores the rise of de-influencing, where creators encourage consumers to think twice about the products and services they see online.

His research found that consumers perceive de-influencers as more credible than traditional influencers, and that de-influencing messages can shape how consumers view brands and their purchase intentions.

But with more creators influencing what we buy and what we avoid, how can consumers decide who to trust?

Watch the full conversation to hear Dr Samer’s insights.

📄 Read the research: https://www.emerald.com/intr/article-abstract/36/4/1201/1253246/Examining-the-impact-of-social-media-de?redirectedFrom=fulltext

04/09/2026

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀?

In the latest episode of Faculty Fridays, Dr Tan Hong Ming (Assistant Dean, Digital Operations) takes us behind his case study on Murata Electronics Singapore, where analytics was used to understand what really drives employee engagement.

The case builds on the work of Elise Lim Ying Qi, a Bachelor of Business Administration alumna and Corporate Planning Analyst at Murata Electronics Singapore, who designed a 15-item pulse survey and built regression models to identify the strongest drivers of engagement, then translated the findings into policies employees helped shape.

Cases like this one start with an alumna asking a hard question at work and end up as a case study that faculty build on. This is the impact when an alumna and NUS Business School work together.

Watch how data can address a persistent challenge in HR: knowing what actually keeps employees engaged.

Read the full case study: https://bizfaculty.nus.edu.sg/ai-showcase/how-an-nus-business-school-alumna-turned-people-data-into-organisational-change-at-murata-electronics-singapore/

01/09/2026

Looking to take the next step in your career?

The NUS Business School Career Fair 2026 is back! 🎓

Exclusively for our undergraduates and Master of Science postgraduates, this is our largest networking event of the year. Join us to:
✔️ Connect with 80+ companies across 20 key industries
✔️ Meet over 200 industry professionals
✔️ Explore exciting job and internship opportunities
✔️ Build valuable industry connections

📅 23 September 2026, Wednesday
🕐 1:00pm – 5:00pm
📍 Suntec City Convention Centre, Level 3

Spaces are limited. Scan the QR code in the image to register now, or secure your spot via the link below: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=DQSIkWdsW0yxEjajBLZtrQAAAAAAAAAAAAO__YMKzD5UMkdLUE9CQlNWT1dHRTQ1QTZMTEVHMENSWC4u&origin=QRCode

We look forward to seeing you there!

21/08/2026

🍔 A $5 McDonald’s meal looks simple. The business model behind it isn’t.

In the latest episode of Faculty Fridays, Dr Sean Shin explores what cheaper meals mean for profitability and why McDonald’s franchise model is such an important part of the bigger picture.

Watch the reel to hear the full breakdown.

10/08/2026

Did you spot Ram Venkatesh at the National Day Parade yesterday?

Almost certainly not. While the nation watched the flypast, Ram was watching the skies.

As an Air Safety Management Assistant, he observed the designated airspace around Marina Barrage for unauthorised objects, from drones to balloons and anything else that might obstruct aerial activities. A small object in the wrong place can put both aircraft and spectators at risk, so Ram had to stay alert and report anything he saw. It is the part of NDP that works best when you never notice it.

Ram is also an NUS MBA student, and this was his second year volunteering. Months of weekend rehearsals ran alongside a full-time job and a full course load, which meant the weekends most of us spent resting, Ram spent looking up.

He came to Singapore from India for his MBA. Two National Days later, he is still turning up. Somewhere along the way, Singapore became more than a place to live and study. It became a place he wanted to give back to.

09/08/2026

Happy 61st National Day, Singapore! ❤️🤍

08/08/2026

🥇🥈Double win. NUS Business School takes Gold for Flag and Silver for RAG at RAG & Flag 2026!

Months of teamwork, late-night rehearsals and fundraising went into this, and our students carried it from start to finish. 💙

The BizAd friendships forged, memories made, and community built along the way. These outlasts the result.

To everyone who gave their time, talent and heart to RAG & Flag 2026, this one is YOURS!!

And to our freshies, welcome to the NUS Biz family.

07/08/2026

What if the skill that matters is not getting the right answer from AI, but knowing when it is wrong?

As AI reshapes how we study, work and make decisions, Senior Lecturer Usa Skulkerewathana makes the case that the advantage no longer sits with the best prompt. It sits with the person who can test the output, spot what is missing and decide what to do with it.

AI is a collaborator, not a substitute for judgment.

🎥 Watch the latest Faculty Fridays for her advice to students, fresh graduates and working professionals.

04/08/2026

New faces, new friendships and a brand-new adventure! 💙

Our BBA students officially kicked off Orientation Week with exciting activities, team challenges and plenty of opportunities to connect with their peers and seniors. It was the perfect start to their journey at NUS Business School.

We're so excited to welcome our newest cohort and can't wait to see what they'll achieve in the years ahead.

Swipe through to relive some of the best moments from Orientation Week! 📸

31/07/2026

Artificial intelligence is reshaping the way we work, but how quickly will these changes happen?

In this week’s Faculty Fridays from Bangkok, Distinguished Professor Andrew K. Rose shares why the biggest challenge is not AI itself, but whether businesses and individuals are ready to adapt alongside it.

As technology evolves, how can you keep up?

▶️ Watch the full conversation to hear his perspective on preparing for the future of work.

24/07/2026

🚀AI is changing more than how individuals work, it is transforming how organisations operate.

In this Faculty Friday episode, Professor Jochen Wirtz discusses what leaders should consider when integrating AI agents into their organisations, from identifying meaningful use cases to scaling responsibly.

🎥 Watch now.

23/07/2026

Growth often happens in the moments we least expect.

For Kimmy Yeo (BBA, Class of 2026), it was not just academics that shaped his NUS Business School journey. It was shaped by professors who inspired him beyond the classroom, friends who supported him through challenges, and opportunities that encouraged him to step outside his comfort zone.

A defining chapter of his university experience was the Student Exchange Programme in China, where Kimmy gained a newfound sense of independence and built new friendships.

As he graduates, Kimmy leaves with more than a degree. He leaves with lifelong friendships, unforgettable experiences and memories that will stay with him long after commencement.

What is one university memory you'll always hold on to? 💭

Address

Mochtar Riady Building, 15 Kent Ridge Drive
Singapore
119245

Website

https://bschool.nus.edu.sg/

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