07/09/2026
As AI becomes increasingly capable of generating films and other creative content, what will audiences continue to value about human creativity?
WKWSCI Asst Prof Pei Sze Chow recently shared her insights with The Straits Times and CNA on the growing use of AI in filmmaking and how audiences are responding.
Speaking to The Straits Times about the unexpected box-office success of Chinese animated film Niu Lai, Asst Prof Pei Sze suggested that its popularity could point to growing “AI fatigue”, with audiences increasingly drawn to content that is visibly human-made, even when it may be imperfect.
She also discussed how social media and algorithms can amplify “hate-watching”, where negative reactions can still translate into high engagement, views and attention.
In a CNA Explains segment on the future of AI-generated films, Asst Prof Pei Sze weighed in on the wider questions surrounding AI and filmmaking as the technology makes content production faster, cheaper and more accessible.
As AI continues to change how films are made, the conversations also raise a larger question about what audiences value in creative work, and the role human creativity will continue to play.
Read The Straits Times article: https://www.straitstimes.com/life/entertainment/niu-lai-is-the-most-profitable-film-of-all-time-but-does-the-power-of-hate-watching-have-its-limits
Watch the CNA Explains segment: https://www.channelnewsasia.com/watch/cna-explains-are-ai-films-novelty-or-are-they-here-stay-6364876
Discover how the Chinese film Niu Lai gained box-office success through hate-watching amid AI fatigue and changing audience media preferences. Read more at straitstimes.com. Read more at straitstimes.com.