CommDe Chulalongkorn University

CommDe Chulalongkorn University CommDe
= Chulalongkorn University's international programme
= communication design
= graphic desi

Chulalongkorn University was the first institution in Thailand to institute, in 1943, an undergraduate degree programme in Industrial Design, in which graphic communication design and new media design was integrated. Since then the department has been continually developed to suit the shifting needs of the Thai industry. Chulalongkorn University’s Department of Industrial Design has been regarded

as one of the leading design educations in Thailand, notable for methodical design process and nurturing creativity in the country’s future designers. Our students have won many national and international design awards; and our graduates are now successfully working as design practitioners, or in related fields, both in Thailand and internationally. In 2010 the department’s undergraduate programme in industrial design (the Thai programme) was radically overhauled. The former five-year programme is now replaced by the newly developed four-year bachelor programme in industrial design. This will enable industrial design students to be more specialised in their chosen fields, and will broaden the department’s creative horizon through students’ self-driven inter-disciplinary projects. This will be supported by the department’s faculties with their various expertise within design fields, including product design, textile design, ceramic design, interior design, jewelry design, packaging design, and graphic communication design. Both ID (Thai programme) and CommDe (international programme) students study side by side within the same premises of the department and share many facilities, such as libraries, studios, workshops, auditoriums, exhibition spaces, etc. This certainly provides you with a richly dynamic environment in which you can exchange and learn from each other.

21/10/2025

Reminder: Art History and Visual Culture students, this coming Thursday, 23rd, is a national holiday.

CommDe students free tomorrow morning, September 22nd, are welcome to attend! At CommMA room.
21/09/2025

CommDe students free tomorrow morning, September 22nd, are welcome to attend! At CommMA room.

06/09/2025

Streaming platforms find value in basing productions in Thailand, thanks to the country’s skilled artists, talent pool and tax breaks.

Reminder for This SaturdaySoft Power, Hard FeelingsA Public Lecture by Belle PhromchanyaJoin us for an engaging talk on ...
13/05/2025

Reminder for This Saturday
Soft Power, Hard Feelings
A Public Lecture by Belle Phromchanya

Join us for an engaging talk on how fiction and reality can be used together as a method of design—blurring truth and imagination to open new ways of seeing, feeling, and framing contemporary issues.

Date: Saturday 17 May, 2025 | 13:30-15:00
Location: Architecture Library, Faculty of Architecture
Language: English only (no Thai translation)

About guest lecturer

Belle Phromchanya นวลขนิษฐ์ พรหมจรรยา (b. 1984, Bangkok) is an artist, designer, and cultural worker based in Rotterdam. Her practice explores the construction of biography and the ways personal and collective narratives are shaped, distorted, or erased. Working across film, installation, publishing, and curatorial projects, she examines the shifting boundaries of identity, digital legacies, and the politics of visibility. Often engaging with insider-outsider dynamics, her work reflects on transborder experiences and the negotiation of belonging within dominant cultural narratives.

Phromchanya is a tutor at Willem de Kooning Academy and co-founder of NON NATIVE NATIVE, a platform that engages with Asian representation within the Dutch and European cultural landscape. Through research, exhibitions, and public interventions, NNN connects contemporary creative practices with local diaspora narratives, fostering new modes of exchange and visibility. The platform also organises an alternative cultural fair that subverts conventional frameworks of Asian trade fairs, reimagining them as spaces for discourse and cross-cultural exchange.
This event has limited seating.

Please reserve your spot in advance via the following link: https://forms.gle/RURowHt13ZMYiYyc9
This event is organized by the International Program in Communication Design (CommDe), Faculty of Architecture, Chulalongkorn University, as part of “Soft Power, Hard Feelings — Fictional Tourism Workshop”, part of the CommDe Open Studio.

Soft Power, Hard Feelings: A Public Lecture by Belle Phromchanya(The lecture will be in English only, without Thai trans...
06/05/2025

Soft Power, Hard Feelings: A Public Lecture by Belle Phromchanya
(The lecture will be in English only, without Thai translation)
Saturday 17 May, 2025
13:30-15:00

Architecture Library, Faculty of Architecture
Chulalongkorn University

Soft Power, Hard Feelings is a public lecture by Belle Phromchanya, a designer and visual researcher working across graphic design, writing, film, and collaborative formats. Drawing from her experience of living between Bangkok and the Netherlands, she shares how personal displacement, cultural distance, and emotional friction have shaped her practice.

The lecture explores how fiction and reality can be used together as a method of design—blurring truth and imagination to open new ways of seeing, feeling, and framing contemporary issues. Through selected projects, Belle reflects on how speculative approaches can hold space for contradiction, and how design can respond to lived experiences that don’t fit neatly into existing systems.

The lecture concludes with an introduction to "Soft Power, Hard Feelings — Fictional Tourism Workshop" for the CommDe Open Studio, which invites students to explore how tourism shapes national identity and perception. Rather than treating it as an industry, the workshop looks at tourism as a system of signs—where design constructs narratives of culture, desire, and belonging.
About Belle Promchanya

Belle Phromchanya นวลขนิษฐ์ พรหมจรรยา (b. 1984, Bangkok) is an artist, designer, and cultural worker based in Rotterdam. Her practice explores the construction of biography and the ways personal and collective narratives are shaped, distorted, or erased. Working across film, installation, publishing, and curatorial projects, she examines the shifting boundaries of identity, digital legacies, and the politics of visibility. Often engaging with insider-outsider dynamics, her work reflects on transborder experiences and the negotiation of belonging within dominant cultural narratives.

Phromchanya is a tutor at Willem de Kooning Academy and co-founder of NON NATIVE NATIVE, a platform that engages with Asian representation within the Dutch and European cultural landscape. Through research, exhibitions, and public interventions, NNN connects contemporary creative practices with local diaspora narratives, fostering new modes of exchange and visibility. The platform also organises an alternative cultural fair that subverts conventional frameworks of Asian trade fairs, reimagining them as spaces for discourse and cross-cultural exchange.


This event has limited seating.

Please reserve your spot in advance via the following link: https://forms.gle/RURowHt13ZMYiYyc9


This event is organized by the International Program in Communication Design (CommDe), Faculty of Architecture, Chulalongkorn University.

Cover image designed by Waterproof Exhibitions

We officially closed the registration form on 5th March 2025. We truly appreciate your interest in our activity. Unfortu...
09/03/2025

We officially closed the registration form on 5th March 2025. We truly appreciate your interest in our activity. Unfortunately, we have limited seats due to our space capacity that leads to the participant selection process.
However, we‘ll be posting a recorded video of the morning session, which includes introduction to Commde courses and interview session with guest speakers. We will be posting long video formats on our YouTube and Facebook. Please stay tuned!
The result of the registration will be sent to the applicant on 9th March 2025 via Email.
Thank you for your understanding, and we sincerely apologize for the inconvenience.

เราขอแจ้งให้ทราบว่าเราได้ปิดการลงทะเบียนเมื่อวันที่ 5 มีนาคม 2568 ที่ผ่านมา ขอบคุณทุกคนที่ให้ความสนใจในกิจกรรมของเราเป็นอย่างมากนะคะ
เราจะโพสต์วิดีโอการสัมมนาช่วงเช้า ที่รวมถึงการแนะนำหลักสูตรของ COMMDE และการสัมภาษณ์กับวิทยากรพิเศษใน youtube: CommDe Chulalongkorn University และ facebook: Commde Chulalongkorn University
ผู้ที่ผ่านการคัดเลือก จะประกาศผ่านทางอีเมลล์ในวันที่ 9 มีนาคม 2568 ค่ะ
ขอขอบพระคุณ และขออภัยในความไม่สะดวกที่เกิดขึ้นค่ะ

06/03/2025

CommDe is proud to present a talk by Aj Puang Wittamon who has been a great force in our journey. Everyone is welcome.

ที่อยู่

CommDe, The International Programme In Communication Design, Department Of Industrial Design, Faculty Of Architecture, Chulalongkorn University, Payathai Road, Patumwan
Bangkok
10330

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