15/05/2026
We are delighted to share a recent publication by Marco J. Haenssgen, staff member of the Department of Social Sciences and Sustainable Development, Faculty of Social Sciences, Chiang Mai University, published in iScience (Elsevier), a Scopus Q1 indexed journal:
📘 Enacting pro-environmental behavior through grounded engagement: An interdisciplinary case study of plastic bag use in a Lao fresh market
This interdisciplinary study explores how grounded community engagement, behavioral science, creative communication, and participatory approaches can support meaningful reductions in single-use plastic bag use in Lao fresh markets.
✨ Research highlights include:
• Community-centered and participatory behavior change
• Women vendors as key environmental actors
• Creative communication for sustainability engagement
• Practical alternatives for reducing plastic dependency
The project demonstrates how culturally grounded and locally driven approaches can foster sustainable pro-environmental behavior in Southeast Asian communities.
📖 Read the full article here:
https://doi.org/10.1016/j.isci.2026.115332
We are delighted to share a recent publication by Asst.Prof.Dr.Marco J. Haenssgen, staff member of the Department of Social Sciences and Sustainable Development, Faculty of Social Sciences, Chiang Mai University, published in iScience (Elsevier), a Scopus Q1 indexed journal:
📘 Enacting pro-environmental behavior through grounded engagement: An interdisciplinary case study of plastic bag use in a Lao fresh market
This interdisciplinary study explores how grounded community engagement, behavioral science, creative communication, and participatory approaches can support meaningful reductions in single-use plastic bag use in Lao fresh markets.
✨ Research highlights include:
• Community-centered and participatory behavior change
• Women vendors as key environmental actors
• Creative communication for sustainability engagement
• Practical alternatives for reducing plastic dependency
The project demonstrates how culturally grounded and locally driven approaches can foster sustainable pro-environmental behavior in Southeast Asian communities.
📖 Read the full article here:
https://doi.org/10.1016/j.isci.2026.115332
