04/01/2026
🐺 Alumni Spotlight: Alec Schoof
Alec Schoof, a 2023 graduate of Northern State University with a master’s degree in Sport Leadership, is currently in his second year as the Director of Athletic Communications at Black Hills State University.
In his role, Alec oversees media relations for all 14 athletic programs and the department as a whole. During the 2025–26 academic year, he has promoted four All-Americans and served as the primary contact for the Yellow Jackets’ third men’s basketball Elite Eight appearance in the last five seasons.
Prior to his time at Black Hills State, Alec spent a year as the Sports Information Director at West Liberty University in West Virginia, where he led communications for 18 teams, including a wrestling program that reached No. 1 in the nation during the 2023–24 season and featured a back-to-back national champion and NCAA Division II Wrestler of the Year.
Alec has also contributed on the national stage, volunteering on communications staffs for six national championship events, including the Men’s College World Series in Omaha on two occasions.
Reflecting on his time at Northern, Alec shares:
“Northern provided an incredible opportunity for me as a graduate student. The ability to gain first-hand experience in an outstanding athletic department and receive an education from professors that truly wanted the best for everyone created valuable learning experiences. I’ll forever be grateful for the relationships I built in Aberdeen and the path it created to get me to where I am today.”