page for the Communication Department at Anderson University in Anderson, S.C. Students who earn a bachelor of arts in Communication will be prepared to work in today's global communication network in a broad range of fields, including journalism, social media, marketing and sales, public relations, education and ministry. The Communication Department offers three majors, four minors, and
two concentrations – digital media and public relations. The Digital Media concentration is designed for students who seek careers in traditional media (television, print, radio) as journalists and producers, as well as for students who wish to prepare for rapidly expanding opportunities in new media (digital marketing, social media, Web development). Students completing the digital media concentration will learn skills such as Web design, site development, scriptwriting, social media management, and video production. They may work in jobs related to Web analysis, content development, and digital editorial/blogging. The Public Relations concentration gives students basic communication, public relations, and media production skills, which are supplemented with a set of advertising- and marketing-oriented courses taught by the Anderson University business faculty. Writing for a variety of editorial platforms – print and broadcast news, digital media (blogs, Websites, social media, corporate communication), and marketing – is emphasized. In addition, the public relations concentration encompasses course work in public relations research, crisis management, video production, and oral presentation. Students in both concentrations have access to a media lab featuring leading software for video production, which is identical to that used by professional video producers around the world.
