03/17/2025
The Center for Applied and Professional Ethics (CAPE; formerly IAPE), together with OU's Department of Psychology, is very pleased to invite you to this year's Spring Ethics Lecture. We are excited that Kent Berridge (James Olds Distinguished Professor of Psychology and Neuroscience, University of Michigan) will present on Friday, 3/28, 12:55-1:50pm (Porter Hall Rm 102).
"Pleasure, Desire, and Addiction in the Brain"
We hope to see you at the event!
About the lecture: Wanting and liking for pleasant rewards usually go together. But the brain separates wanting and liking mechanisms, creating potential for the two to diverge. Addictive desires can arise even without expectation of pleasure or actual pleasure when reward is received. I’ll show a laboratory example as 'wanting for what hurts’, which can also create narrowly focused addictions. Counterintuitively, reward ‘wanting’ may also overlap in mechanisms with forms of fear. These conclusions have been applied to several clinical conditions, ranging from addictions, to anhedonia, to paranoia.