MMR Program, University of Georgia

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MMR Program, University of Georgia

The UGA MMR program is the most successful Master of Marketing Research program in the U.S.

and is internationally regarded as the gold standard in the industry.

06/22/2026

📸 Headshot Day = complete!

Our MMR students spent time in front of the camera today getting professional headshots for the year ahead. While the final photos look polished and professional, these behind-the-scenes moments show the fun, excitement, and teamwork that made the day memorable.

We're excited to watch the Class of 2027 grow, learn, and make their mark in the world of insights and marketing research!

06/18/2026

Yesterday, our MMR students had the opportunity to learn from MMR alum Cori Deutsch, who returned to campus to share PowerPoint tips and tricks to make memorable presentations!

We ended the night with a fun social at The Place!

06/09/2026

Our new MMR students kicked off the program this week with their first speaker session featuring Dr. Anderson! 👏

Students learned about personality styles, communication, and navigating group dynamics as they begin working together on projects throughout the year.

It’s been exciting to already see this group connecting, engaging, and building the foundation for a great year ahead!

06/04/2026

Our newest UGA MMR students officially started yesterday, and we’re so excited to have them here!

Can’t wait to get to know this group and see all the amazing things they accomplish this year. Here’s to a great start! ✨

05/21/2026

Even though this MMR class graduated a couple weeks ago, we’re still talking about them and all the fun we had those last few days together 🥹🎓

Congrats to Jordan and Lilli for your awards!

Already missing this group a lot and so excited to see what’s next for them! 💛

05/08/2026

Congratulations to our graduates!!!

05/07/2026

Formal!!! We had an absolute blast at formal- Baberitos catered and our event was at Starland 🎳 Thank you to Emma and Carson for doing a fantastic job organizing, we loved the paper plate awards!

05/06/2026

We had a blast celebrating the end of year with a derby party at Marcus’s house! Congratulations to Zack who had the winning horse, Golden Tempo 🐎

04/30/2026

Thank you to Cox Automotive for partnering with the MMR program on this years corporate project!

Candidates had the opportunity to conduct qualitative focus groups and quantitative survey research to understand general perceptions of buying a car entirely online, as well as competitive analysis for Cox Automotive’s 2 digital brands, Kelley Blue Book and Autotrader. Data was collected, turned into actionable business insights and then presented in front of the entire Cox Automotive Research team.

Special thank you to Tari Dagogo-Jack for his guidance as a faculty advisor and to Michelle Seguin, Trent Thacker, Kim Cason, and Scott Hernalsteen from Cox Automotive for their partnership and amazing guidance throughout this project.

04/29/2026

Yesterday the MMRs had the pleasure of presenting their corporate projects to the board!

A sincere thank you to the board members for taking the time to engage with our work, ask thoughtful questions, and support the next generation of marketing researchers.

We’re equally appreciative of our corporate project sponsors for their partnership, guidance, and trust throughout this process! These projects wouldn’t have been possible without you.

Proud of everything this group has accomplished and excited to carry these experiences forward.

Address

213 Correll Hall
Athens, GA
30602

Telephone

+17065420426

Website

http://www.terry.uga.edu/mmr

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