09/10/2026
With football season kicking off, get to know Texas Ex Abby Roth (‘26) and how she turned her NFL campaign in the Lab into a role in the league. 🏈✨
Her TXADPR classes, such as Influencer Marketing with Professor Adam Ornelas and Creating Sports Brands for NIL with Professor James Dalthorp, were particularly helpful in shaping her academic interests and career goals.
“I discovered my love for the sports industry by being at Texas and taking classes with the Texas Advertising professors who offer so many interesting sports electives.”
Participating in the Lab her senior year, her National Student Advertising Competition (NSAC) team earned a 1st place finish in the AAF District 10 competition, advancing them to the national semifinals. By the time she graduated with her B.S. in Advertising and a business minor, she had been hired by her favorite NFL team, the Kansas City Chiefs, as a Brand Marketing Seasonal Assistant.
“The campaign project really helped me throughout the hiring process. When I was interviewing with the Chiefs, they were incredibly interested to hear about the NFL NSAC campaign.”
Now, she’s taking everything she’s learned with TXADPR into her professional journey. 🤘