02/21/2018
Seasoned pros know! They long ago recognized and learned to use the benefits of networking to bolster their business. Many have used networking throughout the life of their business and are fully aware of the competitive advantage it offers.
When you go to a presentation or a seminar on networking, you’ll notice that the people you meet are there to learn something new, and so they tend to be younger folks. But if you go to a regular networking event or join a networking organization, you’ll soon see that many of the people there tend to be older, established businesspeople. In fact, in the typical business networking group, the members range in age from the 20s through the 60s, and based on a study done at St. Thomas University, two-thirds of them are over 40.
There’s a good reason for this. It’s usually the seasoned pros who have long since recognized and learned to use the benefits of networking to bolster their business. Many have used networking throughout the life of their business and are fully aware of the competitive advantage it offers. Older networkers often serve as mentors for younger businesspeople, which can be an enormous advantage to someone who is new to the art and science of networking.
