06/18/2026
🔥 Pamplin Hot Takes: VT Marketing Department Edition
Why does nostalgia marketing continue to resonate? Are brand reboots helping companies stay relevant, or are they limiting creativity?
In this edition of Pamplin Hot Takes, professor Monica Hillison and student Sarah Law share their perspectives on the strategies behind some of today's most recognizable marketing trends.
Watch the conversation and let us know: What's a nostalgia marketing campaign that has stuck with you over the years?
| Virginia Tech