Emerson College Department of Marketing Communication

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Emerson College Department of Marketing Communication

The official page for the Department of Marketing Communication at Emerson College.

Our undergraduate and graduate programs prepare creative, strategic, and ethical professional communicators. With a long history of success, the Marketing Communication department brings innovation to communication. Twitter: https://twitter.com/ #!/EmersonMarComm

Instagram: https://www.instagram.com/EmersonMarComm

04/25/2025

🎓✨ Capstone Presentations – You’re Invited! ✨🎓

Join us on April 30th at 10 AM in Walker 405 for an exciting showcase of student-led consulting projects! Our Capstone class will be presenting two semester-long collaborations with real-world clients:

🔹 Medford Family Network – a local nonprofit
🔹 Transylvania Moving Company – a small business on the rise

These incredible projects represent the hard work and creativity of our 10 students (two dynamic teams), and we’re thrilled to welcome the founders of both organizations to the event!

💡 Whether you’re a fellow student, professor, or industry friend, you’re welcome to attend and support our students’ final presentations. Special thanks to Diego for helping organize this event!

🎥 We also hope to record the event via Zoom to help promote the impact of Capstone work in our department. And exciting news—starting Fall 2025, we’ll be teaming up with the Comm Department to host Capstone events together!

Let’s celebrate innovation, collaboration, and student success. See you there!

03/08/2025

💪✨ Happy International Women’s Day! ✨💪

Today, we celebrate all the incredible women around the world—the dreamers, the leaders, the nurturers, the change-makers. Your strength, resilience, and unwavering spirit light the path for future generations.

Whether you’re breaking barriers in the boardroom, caring for loved ones at home, advocating for change in your community, or simply being your authentic self, your impact is powerful and profound.

Let’s continue to lift each other up, spread love, and create spaces where all women feel seen, heard, and valued. Together, we are unstoppable!

“A strong woman stands up for herself. A stronger woman stands up for everyone else.” — Unknown

01/20/2025

Today, we honor the dreamer who changed the world—a visionary leader who taught us to dream big, love deeply, and fight for justice. Dr. Martin Luther King Jr. showed us that courage and compassion can move mountains and that hope can transform hearts. As we celebrate his life and legacy, let’s continue his work by spreading kindness, standing for equality, and believing in the power of change.

Let’s keep the dream alive. 💙

12/24/2024

Creativity and Experimentation with Generative AI: Professor Katie Youn’s ProSkills Workshop

In her ProSkills Workshop on the use of Image Generative (Gen) AI in marketing communication, Professor Youn led students through a guided prompt, allowing them to “experiment and play” with Gen AI on Adobe Firefly as they worked collaboratively to create a print advertisement for the chosen mock-product—in this case, Cold Brew Coffee. She emphasized the significance of this experimentation stage, saying that it is through experimenting that students “best develop their creativity” while gaining proficiency with these skills.

Youn also made sure to acknowledge the newness of Gen AI in the digital marketing landscape, emphasizing to students the importance of adhering to any policies or standards surrounding AI set by their professors and their potential employers. Youn went on to encourage transparency with AI usage, stating that such transparency is important to build and maintain trust with diverse stakeholders.

With all this in mind, Youn delivered an overview of the ethical practices and potential pitfalls of using Gen AI in marketing communication, providing students with vital information to consider when using Gen AI and then engaging students in the interactive activity of using Adobe Firefly to produce a Cold Brew Coffee advertisement. In closing, she asked students to reflect on their work and the whole process, and discussed how to use Gen AI strategically and critically in the context of marketing.

12/18/2024

Thank you to Emerson Professor Nejem Raheem for taking time out of a busy semester to host a Proskills session with our students on Sustainability Communications. The session was a primer on a more in-depth course Professor Raheem will be teaching in the spring on the growing intersection between environmental sustainability and communications. In the session he spoke about the levers that behavioral economics teaches us about fostering consumer behavior change.

10/14/2024

🚨 Join us for an exclusive workshop! 🚨
Learn how data drives decisions with Salim Sitafalwalla, Assistant VP of Consumer Insights at AT&T. 📊✨

🗓️ Date: 16th October
🕒 Time: 1:30 PM – 2:30 PM
📍 Location: Ansin Building, Room 112

Don’t miss out on expert insights into how consumer analytics shapes the future of business! 💼
RSVP now to secure your spot! 🔗Link in bio

10/02/2024

📊 Ready to level up your Google Sheets skills?

Join us for the 14th ProSkill Session, hosted by the Marketing Communication Department, on Thursday, October 3rd at 4 PM!

🗓 Event Details: 📅 Date: October 3rd, 2024 ⏰ Time: 4 PM 📍 Location: 9th Floor Conference Room, Walker Building

This session will focus on building your expertise with Google Sheets, so don’t forget to bring your laptop with access to it. Seats are limited—RSVP now to secure your spot!

🔗 RSVP link in bio

💡 Reminder: You have free access to the Microsoft Office Suite through your student email! If you haven’t installed it yet, you can find installation instructions on the Emerson’s website

We can’t wait to see you there!

If you have any questions, please reach out to Evabelle Okpidi ([email protected])

05/17/2024

Last month, during the annual E3 Expo, six students pitched their business ideas to a panel of judges for chance to win cash prizes.

With the guidance and leadership of affiliated faculty member Shannon Rose McAuliffe, these students spent the year learning how to connect their passions with business and entrepreneurship theories through “workshops, lectures, and mentorship”.

Congratulations to all the winners and kudos to the participants for their innovative ideas🎉

Winners:
1st Place($5k): Ariel Wile-Abnormal Junk

Karl Baehr Memorial Scholarship($1k): Gail Andersen- Transformative Treasures

Read more about the E3 Expo here: https://today.emerson.edu/2024/05/06/sextet-of-students-squaring-off-at-e3-expo/

05/16/2024

Throwing our caps in the air because we did it! 🎓🎉 So proud of the SMC, MAM/DMDA, and BCE Grad students for all their hard work. Here’s to new beginnings and exciting adventures ahead!

03/29/2024

Melanie Perkins is the female co-founder of Canva, a widely popular online graphic design platform. Born in Perth, Australia, Perkins demonstrated an entrepreneurial spirit from a young age. While studying at the University of Western Australia, she noticed the complexities of graphic design software and the challenges people faced in creating professional-quality designs. This observation planted the seed for what would eventually become Canva.

In 2007, while still a student, Perkins launched her first startup called "Fusion Books," an online design tool for creating school yearbooks. This venture provided her with valuable insights into the design software market and laid the groundwork for Canva's future success. However, it wasn't until she teamed up with Cameron Adams and Cliff Obrecht that Canva truly began to take shape.

In 2012, Perkins, Adams, and Obrecht founded Canva with a mission to democratize design and make it accessible to everyone, regardless of their design skills or budget. Their vision was to create a platform that simplified the design process through intuitive tools and templates, empowering users to unleash their creativity without the need for extensive training or experience.

Under Perkins' leadership as CEO, Canva experienced rapid growth and garnered widespread acclaim. The platform's user-friendly interface, vast library of design assets, and collaborative features have made it a go-to tool for individuals, businesses, and organizations worldwide. Today, Canva boasts millions of users across 190 countries and has been valued at billions of dollars, solidifying its status as a global leader in the design industry.

Perkins' journey as a female entrepreneur and co-founder of Canva serves as an inspiration to women everywhere, demonstrating the power of perseverance, innovation, and vision in achieving success in traditionally male-dominated fields. Her leadership has not only transformed the way people approach design but has also paved the way for greater inclusivity and accessibility in the creative landscape.

Photo credit: EL PAÍS
❤️

03/07/2024

Putting the ‘pro’ in professional!

From blank pages to polished profiles, our resume and cover letter event was a masterclass in professional storytelling! 📝✨ Thanks to everyone who joined us in refining their career narratives – together, we’re rewriting the future, one word at a time.

02/21/2023

Join AMA to hear from their first guest speaker of the semester-Kai Deveraux Lawson, SVP of Diversity Equity & Inclusion at Denstu Creative!

Holding her passion for culture close to her, through her ten-year journey working in advertising, Kai aims to share honest stories that emphasize the need for diversity and Inclusion in the workplace. In sharing her first-hand experiences regarding life, travel, and career from the perspective of a millennial woman of color, on her culturally focussed platforms, such as her blog Mylifeofkai.com. alongside being featured in trade and cultural publications such as ADWEEK. and AD AGE, Kai has been a featured speaker for several premier conferences.

Kai will share her past experience searching for a career in college, as well as her previous internships and how they shaped her. Alongside this, Kai will share how she transitioned into a full-time career in advertising and reached the executive level within her first 10 years of working.

Event details
Date/Time: Wed, Feb 22nd at 7 PM
Location: Zoom
RSVP link: https://docs.google.com/forms/d/e/1FAIpQLSeOu4vVF7bZbG5T0ssSAPno1C2hh_4xw3Uxsd2mA2stR-h1gA/viewform

Address

120 Boylston Street, 7th Floor
Boston, MA
02116

Telephone

+16178248492

Website

https://www.emerson.edu/marketing-communication

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